Principal Industry Product Marketing Manager, Public Sector

undefined ago • 7 Years + • Product Management • $156,800 PA - $219,425 PA

Job Summary

Job Description

Databricks is seeking a creative and passionate Principal Industry Product Marketing Manager to lead Public Sector marketing. This highly collaborative role bridges technology and business needs with powerful industry messaging and solutions. You will guide messaging, content, and go-to-market programs for the Public Sector, working closely with sales and marketing to build awareness, demand generation, and sales enablement. Responsibilities include creating thought leadership content and achieving pipeline goals.
Must have:
  • Develop messaging and content for Databricks’ platform capabilities and solutions for the Public Sector.
  • Partner with go-to-market, sales, and marketing teams for targeted campaigns.
  • Create core messaging and content for digital programs, field marketing, sales engagements, and channel marketing.
  • Create targeted content for industry awareness (infographics, ebooks, articles, blogs, videos).
  • Work with customers to build compelling content for speaking engagements, case studies, videos, and brand campaigns.
  • Manage industry solution launches.
  • Research customer and market trends to inform content development and enablement.
  • Build sales tools, enablement, and training (sales plays, presentations, battlecards, prospecting templates).
  • 7+ years of experience in product marketing, solution marketing or industry marketing for an enterprise software or SaaS company.
  • Customer-facing experience with personas like enterprise architects, application developers, data scientists, data engineers, CDO's, CTO's, CIOs, business analysts and business executives.
  • Portfolio of impactful messaging, content and sales enablement materials.
  • Proven track record in creating multi-faceted marketing and sales enablement material.
  • Experience presenting at conferences/seminars and customer engagements.
  • BS in Marketing or Computer Science, Engineering, coupled with relevant professional experience.
Good to have:
  • Experience with cloud, big data, data analytics, data warehouse, machine learning or AI technologies
  • MBA or advanced degree
Perks:
  • Annual performance bonus
  • Equity

Job Details

We are looking for a creative, passionate and well-rounded individual to join the Industry and Solutions marketing team and lead Public Sector marketing at Databricks. Our mission is to bridge the gap between technology and business needs with powerful industry messaging and solutions. This is a highly collaborative role that works closely with many other functions to build demand in our biggest industries.

As an Industry Marketing leader at Databricks, you will guide messaging, content and GTM programs for the Public Sector. You will work with sales, marketing and our customers to build awareness, demand generation and sales enablement programs that help achieve pipeline goals. You will also create thought leadership content through editorials, blogs, white papers, industry and partner events. This role reports to the head of industry solutions marketing.

The impact you will have:

  • Develop messaging and content that articulate Databricks’ platform capabilities, differentiating value, and solutions for the Public Sector including Federal, State and Local Government and Education.
  • Partner with go-to-market, sales, and other marketing teams to develop targeted campaigns for business leaders and decision-makers.
  • Create the core messaging and content for digital programs, field marketing, sales engagements, and channel marketing.
  • Create targeted content to create awareness in the industry including infographics, ebooks, articles, blogs, videos and other customer-facing materials.
  • Work with customers to build compelling content for high-profile speaking engagements, customer case studies, videos, and brand campaigns.
  • Manage industry solution launches.
  • Research customer and market trends to help inform content development and enablement.
  • Work with industry SMEs to build sales tools, enablement and training e.g. sales plays, sales presentations, battlecards, and prospecting templates.

What we look for:

  • 7+ years of experience in product marketing, solution marketing or industry marketing for an enterprise software or SaaS company.
  • Customer-facing experience with personas like enterprise architects, application developers, data scientists, data engineers, CDO's, CTO's, CIOs, business analysts and business executives.
  • Portfolio of impactful messaging, content and sales enablement materials
  • Proven track record in creating multi-faceted marketing and sales enablement material – this is a must-have!
  • Experience with cloud, big data, data analytics, data warehouse, machine learning or AI technologies is a plus
  • Experience presenting at conferences/seminars and customer engagements.
  • BS in Marketing or Computer Science, Engineering, coupled with relevant professional experience; MBA or advanced degree a plus.

Pay Range Transparency

Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipates utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.

Zone 2 Pay Range

$156,800—$219,425 USD

About Databricks

Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook.

Benefits

At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit https://www.mybenefitsnow.com/databricks.

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

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