Principal Product Manager, Discovery & Engagement

2 Months ago • 5 Years + • Product Management • $235,216 PA - $294,020 PA

Job Summary

Job Description

As Principal Product Manager, Discovery & Engagement, you'll oversee user experiences for Crunchyroll's partner products, focusing on discovery and interaction. This role requires expertise in product management, partnerships, business development, and engineering within the entertainment industry. Responsibilities include developing partnership product strategy, identifying strategic partnerships, collaborating with cross-functional teams, driving revenue growth through partnerships, managing partner relationships, staying updated on industry trends, and using data to inform decisions. You will contribute to Crunchyroll's growth by maximizing partnership channels, attracting and retaining subscribers, and strengthening its competitive edge.
Must have:
  • 5+ years in product management
  • Experience in subscription streaming
  • Multi-platform product experience (mobile, web, OTT)
  • Understanding of encryption, security, and compliance
  • Data-driven decision-making
  • Collaboration across multiple teams
Good to have:
  • Experience with live streaming, gaming, or online retail
  • Experience with A/B testing
  • Experience with 0 to 1 initiatives
Perks:
  • Competitive compensation & bonus
  • Flexible time off
  • Comprehensive benefits (medical, dental, vision)
  • 401(k) plan with employer match
  • Commuter benefit
  • Support for new parents
  • Pet insurance

Job Details

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We are looking for a Principal Product Manager, Discovery & Engagement to oversee the User Experiences that lead to discovering, interacting and operating the Crunchyroll services in our Partners Products. You will need to have experience that sits at the intersection of Product Management, Partnerships, Business Development and Engineering, with an understanding of the entertainment industry and landscape. You will know how to influence externally and internally with strategy principles and data.

You will contribute to Crunchyroll's position as a leading platform for anime and manga content by shaping our nascent Partnerships organization. You will maximize partnerships channels, both content creation and distribution, attract and retain subscribers, and strengthen Crunchyroll's competitive edge in the entertainment industry. Success will be measured in your ability to increase the value generated through partnerships, while preserving core product identity and execution resources.

You will:

  • Product Strategy: Develop and implement a comprehensive partnership product strategy aligned with our overall goals and market trends.
  • Partnership Development: Identify, evaluate, and establish strategic partnerships with distribution partners, content creators, and technology vendors that complement our product offerings and enhance our market position.
  • Collaboration: Collaborate with other teams, including core security, product management, games engineering, sales, marketing, and legal, to guide successful partnership integrations and go-to-market strategies.
  • Revenue Growth: Protect our ability to monetize and our partnerships channels revenue through efficient, secure and safe product features, across streaming, gaming and adjacent verticals that make up the Crunchyroll Flywheel of services.
  • Partner Management: Cultivate relationships with key stakeholders, including external partners and internal executives, to drive alignment and support for partnership product initiatives.
  • Market Leader: Stay informed about industry trends, competitor products, and user preferences to make informed decisions and keep the product competitive.
  • Data-driven: Evangelize data-driven decision-making, and partner with Center for Data and Insights to build standardized product performance metrics and dashboards. 

In the role of Principal Product Manager, Discovery & Engagement you will report to the VP of Partner Product.

We are considering applicants for the location of the San Francisco.

About You

We get excited about candidates, like you, because...

  • You have a Bachelor’s degree, experience with hands-on software development for embedded devices, 5+ years in product management, and experience in product security. Experience in the subscription streaming industry ideal.
  • Experience working with multi-platform products on mobile, web and OTT with a global reach and adoption. 
  • You have experience in one or more areas of live streaming, gaming, online retail.
  • Have broad technical understanding of encryption, obfuscation, secured protocols, privacy, fraud prevention and compliance.
  • You have product instinct and can balance technical, user and business needs. 
  • You have experience working collaboratively across multiple teams.
  • You have experience using data to inform decisions - leading A/B testing or quasi A/B testing a plus. 
  • Have experience with 0 to 1 initiatives and can bring structure to ambiguous environments.

About the Team

The Product Partnerships team at Crunchyroll is a newly formed group who will build the foundations and lead our nascent Partner Product strategy. We want to be the champions of increasing the value generated through partnerships, while preserving primary product identity and execution resources. We manage Partner products through the articulation of value, strategic principles and consistent decision and operation frameworks. We work in collaboration with our Core Product team, the Partnerships Engineering Organization and Business Development teams, to propel Crunchyroll to the next stage of reach and fan joy.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - San Francisco, CA
$235,216$294,020 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Service. We serve our community with humility, enabling joy and belonging for others.

  • Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

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About The Company

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.


Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation

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