Product Manager - Web Experience

We evaluate what to pursue, craft strategies to maximize impact, and help teams deliver market success.

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

The Web Platform team builds and maintains Plaid’s public-facing web experiences, which serve as the front door for millions of users and thousands of customers. We collaborate across design, engineering, marketing, and product to make plaid.com an engaging, high-performing platform that communicates Plaid’s story, showcases our products, and drives growth.

As our Web Experience Product Manager, you will play a critical role in shaping and delivering features and improvements that expand Plaid’s top-of-funnel impact. You’ll partner with design, engineering, and marketing to launch high-quality site experiences, scale our web platform, and run data-driven experiments that optimize conversion and customer engagement. This role is ideal for a product manager who is detail-oriented, analytical, and motivated to create customer-first digital experiences that support business growth.

Responsibilities

• Product Development & Execution. Collaborate with engineering, design, and marketing partners to deliver high-quality web experiences and improvements. Contribute to roadmap planning and ensure execution against business goals.
• Customer-Centric Mindset. Use customer research, data, and experimentation to inform improvements. Define success metrics, track product performance, and iterate to optimize customer experiences.
• Cross-Functional Collaboration. Partner across disciplines to deliver cohesive web initiatives. Ensure clarity, alignment, and smooth execution for stakeholders.
• Data-Driven Optimization. Run A/B tests, analyze user behavior, and refine the conversion funnel to improve measurable outcomes.
• Ownership & Craft. Take responsibility for outcomes within your scope, pay attention to detail, and continuously push for higher quality in execution.

Qualifications

• 3+ years of product management or equivalent experience, ideally working on web-based products or digital experiences.
• Familiarity with web technologies (front-end or back-end) and APIs.
• Strong analytical mindset with hands-on experience defining metrics and running experiments.
• Customer-obsessed and detail-oriented, with a track record of delivering features that improve engagement, conversion, or retention.
• Strong collaborator who thrives in cross-functional environments and communicates effectively with technical and non-technical partners.

The target base salary for this position ranges from $163,200/year to $223,200/year in Zone 1. The target base salary will vary based on the job's location.

Our geographic zones are as follows:

Zone 1 - New York City and San Francisco Bay Area

Zone 2 - Los Angeles, Seattle, Washington D.C.

Zone 3 - Austin, Boston, Denver, Houston, Portland, Sacramento, San Diego

Zone 4 - Raleigh-Durham and all other US cities

Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.

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