Product Marketer

What We’re Looking For

Pibit.ai is hiring a Product Marketer to build and execute marketing initiatives, to drive brand awareness, lead generation, and customer marketing. This role is perfect for a hands-on, strategic marketer who thrives in a fast-paced startup environment and can balance content marketing, product marketing, and demand generation. If you love crafting compelling narratives, launching high-impact campaigns, and working closely with sales to drive business growth, we want to hear from you.

What You’ll Be Doing

Content & Product Marketing

• Develop and execute content strategies—including thought leadership pieces, case studies, blogs, one-pagers, and product messaging.
• Work with sales and product teams to refine positioning and sales enablement materials.
• Own the creation of marketing collateral that supports outbound campaigns and customer engagement.

Demand Generation & Sales Support

• Execute targeted demand generation campaigns to drive high-quality leads.
• Align marketing with sales to ensure a steady pipeline of prospects.
• Support ABM (Account-Based Marketing) initiatives with strategic content and outreach.

Full Funnel Reporting & Nurturing

• Monitor and report on marketing funnel performance, building dashboards that provide actionable insights.
• Leverage data to identify trends, segments, and optimization opportunities across the GTM team.
• Craft targeted email campaigns to engage different CRM segments and convert warm leads into demo-ready opportunities.

What You Need

• 4+ years of US experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS).
• Startup experience: comfortable operating in a fast-paced, high-growth environment.
• Experience in organizing and executing industry events, including conferences, executive dinners, and networking meetups.
• Strong skills in:
• Marketing automation tools (HubSpot or similar).
• Google Analytics & Tag Manager for performance tracking.
• Copywriting, UX, and design—the ability to craft compelling messaging and optimize the user experience.