Product Marketing Intern

2 Months ago • All levels • Product

Job Summary

Job Description

We are seeking a Product Marketing Intern to join our APAC team in Singapore. This internship offers a chance to gain hands-on experience in shaping how B2B software is marketed and adopted. You will be involved in projects such as mapping user journeys, revamping product pages, translating AI capabilities into compelling messaging, creating high-impact campaigns, and analyzing user behavior. Through this internship, you will learn product storytelling, customer and market insights, conversion strategy, cross-functional execution, and AI product marketing. The internship runs from June to August, providing practical skills in a fast-paced environment.
Must have:
  • Commitment to the internship dates: June to August.

Job Details

We’re looking for a Product Marketing Intern to join our APAC team in Singapore. If you're curious, strategic, and ready to roll up your sleeves, this is your chance to gain hands-on experience shaping how B2B software is marketed, messaged, and adopted across diverse industries and markets. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Successful candidates must be able to commit to the following times - From Jun to August, What You’ll Work On - Multi-Touch Prospect Journey Map, build, and iterate on ideal user journeys across multiple channels and markets—from first impression to product activation. Help create a scalable, repeatable motion that drives growth. - Revamp Product Pages Reimagine how we showcase our products online. You’ll help refine structure, clarify value, and align messaging with real user needs. - AI & Product Marketing Translate technical capabilities—especially around AI—into compelling, benefit-led messaging. Work closely with product and design to craft strong go-to-market narratives. - Conversion Content & Motions Partner with our growth team to create high-impact campaigns and content that move prospects through the funnel—from awareness to decision. - Prospect Insight & Conversion Ops Analyze user behavior, intent signals, and funnel performance to uncover actionable insights and inform messaging and conversion strategies. What You’ll Learn - Product Storytelling Craft narratives that bring features to life and speak to real business needs. - Customer & Market Insight Develop an understanding of user intent, market segmentation, and how to tailor messaging accordingly. - Conversion Strategy Get hands-on experience optimizing adoption, activation, and conversion funnels. - Cross-Functional Execution Collaborate with product managers, designers, and growth marketers in a fast-paced, high-impact environment. - AI Product Marketing Learn how to market next-generation AI tools in ways that are credible, clear, and commercially effective.

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Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

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