Product Marketing Manager

3 Months ago • All levels • Product Management

Job Summary

Job Description

The Product Marketing Manager will develop and execute marketing strategies to maximize game visibility, player engagement, and overall success. Responsibilities include market research, defining target audiences, building brand identity, creating go-to-market plans for various launch phases, and coordinating marketing assets across teams. This role requires collaboration with game development, user acquisition, creative services, analytics, and marketing communications teams. The manager will oversee top, mid, and bottom-funnel marketing activities, including ad campaigns, influencer partnerships, ASO optimization, social media, community engagement, FTUE improvements, and the creation of promotional offers and new marketing features. Success requires strategic thinking, analytical skills, a deep understanding of the mobile game marketing funnel, and experience launching F2P games.
Must have:
  • Strategic thinking & analytical skills
  • Experience in game development team
  • Knowledge of mobile game marketing funnel (UA, ASO, FTUE)
  • Successful F2P game launches (at least 2)
  • Highly organized & adaptable
  • Fluent in English & Russian
Perks:
  • Official/contract employment
  • Relocation possibility
  • Flexible schedule
  • Full benefits package
  • Company-subsidized medical insurance
  • Educational programs
  • Project revenue bonuses
  • Performance share program
  • R&D project development opportunities
  • Paid conferences/trainings
  • Internal training platform
  • Fun hangouts/master classes
  • Charity project participation
  • Free exercise classes

Job Details

Job description

Have you always dreamed of doing what you love and enjoying your work every day? We invite you to the G5 Entertainment team! Let's develop and create better games together :)

G5 Games is a Swedish developer and publisher of mobile games played by over 250 million people worldwide. Our hits, such as SherlockHidden City®, and Jewels of Rome®, rank among the top charts and continue to grow. We believe that strong leaders create strong teams — they are the ones who drive projects forward and help achieve new heights.

We are currently looking for an experienced Product Marketing Manager who will develop strategies to maximize the game’s visibility, player engagement, and overall success throughout its lifecycle. This includes identifying the right marketing approaches for each phase and working closely with teams across the company - such as game team, user acquisition, creative services, analytics, marketing communications.

What You Will Work On: 

  1. Shaping the Game’s Identity
  • Research market trends and identify opportunities for growth.
  • Define target audiences and player personas.
  • Build a compelling brand identity and visual style for the game.
  1. Launching & Scaling Top-Tier Mobile Games
  • Develop marketing strategies tailored to each stage of the game’s lifecycle.
  • Create and execute go-to-market plans for test launches, soft launches, and global rollouts.
  • Set clear goals for performance metrics and track progress.
  • Coordinate the creation of marketing assets across teams to ensure consistency.
  1. Driving Player Engagement
  • Top Funnel: Collaborate on ad campaigns, influencer partnerships, PR efforts, and explore new marketing channels like TV or radio.
  • Mid Funnel: Collaborate on optimization of app store presence (ASO), partnerships, social media campaigns, foster community engagement, communicate live-ops roadmap to marketing teams.
  • Bottom Funnel: Improve first-time user experiences (FTUE), build growth loops together with game and marketing teams, create promotional offers, and introduce new marketing related features.

What We Expect:

  • Strategic thinker with excellent analytical and organization skills.
  • Experience working within a game development team with a solid understanding of how games are made.
  • Strong knowledge of mobile game marketing funnel (UA, ASO, FTUE).
  • A track record of successfully launching at least two free-to-play (F2P) games.
  • Highly organized with an ability to adapt quickly in a fast-paced environment.
  • Fluent in English and Russian (both written and spoken).
  • A genuine passion for mobile games and innovative marketing approaches.

What we offer:

  • Work for a Swedish company with a portfolio of over 20 global free-to-play (F2P) projects that have been translated in 15 languages.
  • Participate in the full product development cycle.
  • Grow your career with an international company.
  • Official/contract employment.
  • Possibility of relocation.
  • Flexible working schedule.
  • Full benefits package.
  • Comprehensive, company-subsidized medical insurance.
  • Educational programs in English with highly qualified instructors.
  • Earn bonuses from project revenue for the teams you're involved in.
  • Performance share program for key employees.
  • R&D Project Development: opportunities for creating your own project within the framework of the company.
  • Paid conferences, trainings, and workshops.
  • Internal training platform (educational webinars for all specializations within the company).
  • Fun and educational hangouts/master classes.
  • Participate in charity projects.
  • Free exercise classes.

If you’re someone who loves crafting strategies that connect players with unforgettable gaming experiences, we’d love to hear from you!

More about G5 Games:

We are in social networks: , 

Similar Jobs

Mercury - Customer Support Lead - EMEA

Mercury

Dublin, County Dublin, Ireland (On-Site)
3 Weeks ago
Flow - Building General Manager

Flow

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
2 Months ago
Apple - On-device ML Infrastructure Engineer (ML Execution)

Apple

Cupertino, California, United States (On-Site)
2 Months ago
Sawhorse Productions - Director of Finance and Accounting

Sawhorse Productions

Los Angeles, California, United States (Remote)
2 Months ago
Saxo Bank - Finance Technology - Senior Data Developer

Saxo Bank

Gurugram, Haryana, India (On-Site)
1 Week ago
Yodlee - Senior Engineer - Product Development

Yodlee

Thiruvananthapuram, Kerala, India (On-Site)
1 Week ago
Glean - Product Manager, LLM Infrastructure

Glean

Palo Alto, California, United States (Hybrid)
2 Months ago
Sony Pictures Entertainment - International TV Production Finance Intern

Sony Pictures Entertainment

Miami, Florida, United States (Hybrid)
2 Weeks ago
Betson Group - E commerce Manager (product I gaming)

Betson Group

Buenos Aires, Buenos Aires, Argentina (On-Site)
1 Week ago
Sonar Source - Product Marketing Manager (Go-To-Market, Content Creation, & Partnerships)

Sonar Source

Austin, Texas, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Voki games - People Partner

Voki games

Kyiv, Kyiv City, Ukraine (Remote)
2 Months ago
Xsolla - Site Reliability Engineer

Xsolla

Montreal, Quebec, Canada (Remote)
1 Week ago
rivos - SoC Performance Modeling

rivos

Santa Clara, California, United States (Hybrid)
1 Week ago
bytedance - Backend Engineer, Machine Learning Systems - Singapore

bytedance

Singapore (On-Site)
9 Months ago
EveryMatrix - Senior Account Manager

EveryMatrix

København, Denmark (Hybrid)
2 Months ago
HP - Supply Chain Intern

HP

Barueri, São Paulo, Brazil (On-Site)
8 Months ago
Fieldguide - Senior Machine Learning Engineer

Fieldguide

San Francisco, California, United States (Remote)
2 Weeks ago
broadcom - Product Marketing Manager

broadcom

Austin, Texas, United States (On-Site)
2 Months ago
Rackspace Technology - GCP Data Analyst - BigQuery

Rackspace Technology

San Antonio, Texas, United States (Hybrid)
4 Weeks ago
Internet Brands - Associate Business Data Analyst

Internet Brands

Los Angeles, California, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Podgorica, Podgorica Municipality, Montenegro

playrix  - Lead Unity Software Engineer (Gameplay)

playrix

Montenegro (Remote)
9 Months ago
playrix  - Customer Support Representative (German)

playrix

Montenegro (Remote)
9 Months ago
playrix  - Lead User Acquisition Manager

playrix

Montenegro (Remote)
9 Months ago
playrix  - Senior VFX Artist

playrix

Montenegro (Remote)
9 Months ago
playrix  - Senior Release Support Engineer

playrix

Montenegro (Remote)
9 Months ago
playrix  - Communications Director

playrix

Montenegro (Remote)
8 Months ago
playrix  - Lead Location Designer

playrix

Montenegro (Remote)
9 Months ago
playrix  - Customer Support Representative (German and Russian)

playrix

Montenegro (Remote)
9 Months ago
playrix  - Senior Game UI Developer

playrix

Montenegro (Remote)
9 Months ago
G5 games - 2D HOG Grind Artist

G5 games

Podgorica, Podgorica Municipality, Montenegro (Remote)
4 Months ago

Get notifed when new similar jobs are uploaded

Product Management Jobs

fluence - Product Manager - Battery Systems

fluence

Houston, Texas, United States (Hybrid)
9 Months ago
fortis games - Principal Product Manager (AI)

fortis games

Brazil (Remote)
2 Months ago
GameJobs - Senior Producer

GameJobs

Chicago, Illinois, United States (On-Site)
3 Months ago
Apple - New Product Operations Program Manager - Modules

Apple

Sunnyvale, California, United States (On-Site)
2 Months ago
Brave Group (Language barrier) - Production Coordinator for TCG

Brave Group (Language barrier)

Kawasaki, Kanagawa, Japan (On-Site)
2 Months ago
Social Discovery Group - Head of Product (Premium products)

Social Discovery Group

Almaty, Almaty Region, Kazakhstan (Remote)
8 Months ago
Synthesia - Senior or Principal Product Manager

Synthesia

(Hybrid)
2 Weeks ago
Penn Interactive - Lead Product Manager, MarTech and Promotions

Penn Interactive

Toronto, Ontario, Canada (Remote)
1 Week ago
Meta - Product Technical Program Manager

Meta

Seattle, Washington, United States (Remote)
9 Months ago
Scanline VFX - Production Manager

Scanline VFX

Vancouver, British Columbia, Canada (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Podgorica, Podgorica Municipality, Montenegro (On-Site)

Yerevan, Yerevan, Armenia (On-Site)

Tbilisi, Tbilisi, Georgia (On-Site)

Podgorica, Podgorica Municipality, Montenegro (Remote)

Astana, Astana, Kazakhstan (Remote)

Astana, Astana, Kazakhstan (Remote)

Yerevan, Yerevan, Armenia (Remote)

Tbilisi, Tbilisi, Georgia (Remote)

Tbilisi, Tbilisi, Georgia (Remote)

View All Jobs

Get notified when new jobs are added by G5 games

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug