Product Marketing Manager

Job description

Have you always dreamed of doing what you love and enjoying your work every day? We invite you to the G5 Entertainment team! Let's develop and create better games together :)

G5 Games is a Swedish developer and publisher of mobile games played by over 250 million people worldwide. Our hits, such as Sherlock, Hidden City®, and Jewels of Rome®, rank among the top charts and continue to grow. We believe that strong leaders create strong teams — they are the ones who drive projects forward and help achieve new heights.

We are currently looking for an experienced Product Marketing Manager who will develop strategies to maximize the game’s visibility, player engagement, and overall success throughout its lifecycle. This includes identifying the right marketing approaches for each phase and working closely with teams across the company - such as game team, user acquisition, creative services, analytics, marketing communications.

What You Will Work On: 

1. Shaping the Game’s Identity

• Research market trends and identify opportunities for growth.
• Define target audiences and player personas.
• Build a compelling brand identity and visual style for the game.

2. Launching & Scaling Top-Tier Mobile Games

• Develop marketing strategies tailored to each stage of the game’s lifecycle.
• Create and execute go-to-market plans for test launches, soft launches, and global rollouts.
• Set clear goals for performance metrics and track progress.
• Coordinate the creation of marketing assets across teams to ensure consistency.

3. Driving Player Engagement

• Top Funnel: Collaborate on ad campaigns, influencer partnerships, PR efforts, and explore new marketing channels like TV or radio.
• Mid Funnel: Collaborate on optimization of app store presence (ASO), partnerships, social media campaigns, foster community engagement, communicate live-ops roadmap to marketing teams.
• Bottom Funnel: Improve first-time user experiences (FTUE), build growth loops together with game and marketing teams, create promotional offers, and introduce new marketing related features.

What We Expect:

• Strategic thinker with excellent analytical and organization skills.
• Experience working within a game development team with a solid understanding of how games are made.
• Strong knowledge of mobile game marketing funnel (UA, ASO, FTUE).
• A track record of successfully launching at least two free-to-play (F2P) games.
• Highly organized with an ability to adapt quickly in a fast-paced environment.
• Fluent in English and Russian (both written and spoken).
• A genuine passion for mobile games and innovative marketing approaches.

What we offer:

• Work for a Swedish company with a portfolio of over 20 global free-to-play (F2P) projects that have been translated in 15 languages.
• Participate in the full product development cycle.
• Grow your career with an international company.
• Official/contract employment.
• Possibility of relocation.
• Flexible working schedule.
• Full benefits package.
• Comprehensive, company-subsidized medical insurance.
• Educational programs in English with highly qualified instructors.
• Earn bonuses from project revenue for the teams you're involved in.
• Performance share program for key employees.
• R&D Project Development: opportunities for creating your own project within the framework of the company.
• Paid conferences, trainings, and workshops.
• Internal training platform (educational webinars for all specializations within the company).
• Fun and educational hangouts/master classes.
• Participate in charity projects.
• Free exercise classes.

If you’re someone who loves crafting strategies that connect players with unforgettable gaming experiences, we’d love to hear from you!

More about G5 Games:

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