Product Marketing Manager, Pangle

7 Months ago • 5 Years + • Product Management • $180,000 PA - $244,888 PA

Job Summary

Job Description

The Product Marketing Manager at Pangle (TikTok's ad network) will drive process integration between Pangle and TikTok, manage global Go-to-Market strategies, and lead strategic projects. Responsibilities include developing GTM assets, leading training programs, supporting regional business teams, and managing Pangle's operations in North America (outbound business). This role requires strong product marketing expertise, experience with cross-functional teams, and solid project management skills. The ideal candidate will be data-driven, proactive, and capable of working independently and collaboratively.
Must have:
  • 5+ years social network experience
  • Product GTM strategy & execution
  • Process optimization & XFN collaboration
  • Project management & communication skills
  • Data analysis & problem-solving
Good to have:
  • Proactive problem-solving
  • Independent work ethic
  • Strategic & tactical thinking
Perks:
  • 100% employee medical insurance
  • 75% dependent medical insurance
  • HSA with company match
  • Dental, Vision, Disability, Life insurance
  • FSA options
  • 17 days PTO + 10 paid holidays + 10 sick days
  • 12 weeks paid parental leave
  • 8 weeks paid supplemental disability
  • Mental health benefits
  • 401k match
  • Gym & cellphone reimbursements

Job Details

Responsibilities
Why Join Us Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the Chinese market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. At ByteDance, our people are humble, intelligent, compassionate, and creative. We create to inspire - for you, us, and millions of users across all our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas beyond the boundary of possibility. Join us and make an impact happen with a career at ByteDance. About the Team Pangle is the Ad Network of TikTok for Business, connecting worldwide advertisers with 1B+ DAUs through thousands of locally popular publishers. Pangle has established an industry-leading Ad Network in 20+ emerging markets, with proven success in Asia Pacific, the Middle East, and Latin America. The Pangle Product Strategy & Operations team is part of the Global Monetization Product & Technology organization and has a strong advertiser focus and a dedication to technical excellence. We work with advertisers from all verticals, regional business teams, ByteDance product pillar counterparts, and Pangle product and tech teams, aiming to deliver highly efficient advertising solutions to drive TikTok for Business performance ads revenue growth. Responsibilities 1. Proactively drive Pangle and TikTok process integration. Work closely with the global GMPT Product Solution and Operation team and Pangle HQ teams to ensure the global processes and business initiatives apply to Pangle and are executed by the corresponding teams. 2. Develop and manage Pangle's global Go-to-Market (GTM) foundations, partnering closely with the global Monetization Product Operation (MPO) team to plan, prepare, and execute Pangle-specific training programs, GTM assets (e.g., Help Center, Product Manual, etc.,), and other global programs. 3. Lead and manage strategic projects for the team, participate in the design and implementation of business operation management processes, and strongly support the implementation of business strategy at the regional level. 4. Be familiar with the overall strategies and tactics of product commercialization, product strategy, and GTM to adequately support XFN business leaders in disassembling project tasks, setting priorities, and adding value to the broader leadership team. 5. Responsible for operating Pangle products and business development in the NA marketplaces, including Canada and the United States (outbound business only), up to 25% of the total bandwidth.
Qualifications
Minimum Qualifications: 1. Bachelor's degree or above, with at least five years of experience in the social network industry, preferably with experience in mobile internet, e-commerce, and advertising; 2. Robust product marketing knowledge and hands-on experience defining product GTM strategy executed product launch, in-bound and out-bound initiatives resulting in quantifiable business impact. 3. Experience in process curation and optimization, streamlining partnership framework with extensive XFN teams, and driving cross-functional alignment and collaborations. 4. Solid project management skills, communication skills, team collaboration, and a strong sense of ownership. 5. Data-sensitive, with clear, logical thinking; strong learning attitude and ability to work under pressure. Preferred Qualifications: 1. Proactive in nature, capable of self-navigating the ambiguities and presenting solutions and recommendations for the leadership team. 2. Capable of working independently with strong self-motivation. 3. Team player, think strategically and act tactically. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 #LI-Onsite
Job Information
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $180000 - $244888 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

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About The Company

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
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