Product Marketing Specialist, Product Led Growth

Onwards Together!

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.

Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Location: Onsite Sunnyvale, CA 3 days a week Monday, Tuesday, Thursday

Our Team's Vision:

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. 

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! 

Your Impact: 

• 3–5 years of experience in product-led growth, growth marketing, or related roles at a SaaS or cybersecurity company.

• Experience driving prospects to cloud marketplaces for trials and product purchases.

• Proven success running experiments to optimize product adoption and user journeys.

• Strong analytical skills with experience in tools like Mix panel, Amplitude, Tableau, or similar.

• Deep understanding of PLG principles, product onboarding, and user psychology.

• Excellent cross-functional collaboration and communication skills.

• Experience working with product teams on freemium or free trial models is a plus.

Your Toolkit:

• Soft skills, personality/culture profiles, and technical skills that aren’t necessarily required but desirable 

• Education, experience level, other bare-minimum technical skills 

Plus Factors:

Onwards Together!

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.

Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Our Team's Vision:

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. 

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! 

Your Impact: 

• 3–5 years of experience in product-led growth, growth marketing, or related roles at a SaaS or cybersecurity company.

• Experience driving prospects to cloud marketplaces for trials and product purchases.

• Proven success running experiments to optimize product adoption and user journeys.

• Strong analytical skills with experience in tools like Mix panel, Amplitude, Tableau, or similar.

• Deep understanding of PLG principles, product onboarding, and user psychology.

• Excellent cross-functional collaboration and communication skills.

• Experience working with product teams on freemium or free trial models is a plus.

Your Toolkit:

• Background in cybersecurity, especially in infrastructure, cloud, or network security

• Experience with enterprise or hybrid GTM models (PLG + sales-led)

• Familiarity with tools like Pendo, Segment, Heap, or Customer.io.

Compensation:

$ 109,000-125,000

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include responsibilities of the job, education, location, experience, knowledge, skills, abilities, and internal equity, alignment with market data, or applicable laws. 

At Illumio we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, Dental, Vision Coverage – Health and Dependent Savings Accounts – Life and Disability Programs – Paid Parental Leave – Voluntary Benefit Programs – Company Sponsored Wellness Program – Wellness Reimbursement Program - Retirement Savings – Equity Opportunities – Paid time off and Paid Holidays – Employee Incentive Program. #LI-JW1 #LI-HYBRID

Our Commitment: 

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging.   

All official job offers from our company are extended directly by our recruitment team and will be sent through an official E-Signature document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience.