Programmatic Media Specialist

12 Minutes ago • All levels • Marketing

Job Summary

Job Description

Havas is seeking a Programmatic Media Specialist to create meaningful connections through high-performance campaigns. Responsibilities include campaign setup, trafficking, performance monitoring, and developing optimization strategies to improve ROI. The role also involves deploying testing methodologies, providing technical insights, and generating accurate reports. Essential skills include experience in campaign implementation, optimization, and reporting, hands-on expertise with DV360, CM360, Yahoo!, and Adelphic. A solid understanding of ad tagging, site analytics, the digital media ecosystem, and familiarity with VAST, VPAID, TrueView, and YouTube inventories are also required, alongside a strong foundation in digital display, branding, direct response, video, and mobile.
Must have:
  • Execute campaign setup and trafficking.
  • Monitor performance and develop yield optimization strategies.
  • Identifying opportunities to optimize, improve ROI and find levers for incremental revenue.
  • Deploy testing methodologies on campaigns under assigned client guidelines.
  • Support client services with technical insights and campaign diagnostics.
  • Provide timely, accurate reports to stakeholders and senior managers.
  • Advise internal teams on inventory, forecasting, and performance metrics.
  • Experience in campaign implementation, optimization, and reporting.
  • Hands-on expertise with DV360, CM360, Yahoo!, Adelphic.
  • B2+/C1 english skills (a must)
  • Solid understanding of ad tagging, site analytics, and the digital media ecosystem.
  • Familiarity with VAST, VPAID, TrueView, and YouTube inventories.
  • A strong foundation in digital display, branding, direct response, video, and mobile.
Good to have:
  • Curiosity, attention to detail, and a passion for digital media.
  • A collaborative, respectful, and proactive mindset.

Job Details

Agency : Havas Media Group

Job Description :

At Havas, we’re passionate about creating meaningful connections between brands and people. We’re looking for a Programmatic Media Specialist who thrives in a fast-paced environment and is passionate about delivering high-performance campaigns that make a meaningful impact.

What Your Day Looks Like

  • Execute campaign setup and trafficking.
  • Monitor performance and develop yield optimization strategies.
  • Identifying opportunities to optimize, improve ROI and find levers for incremental revenue.
  • Deploy testing methodologies on campaigns under assigned client guidelines.
  • Support client services with technical insights and campaign diagnostics.
  • Provide timely, accurate reports to stakeholders and senior managers.
  • Advise internal teams on inventory, forecasting, and performance metrics.

What You’ll Bring

  • Experience in campaign implementation, optimization, and reporting.
  • Hands-on expertise with DV360, CM360, Yahoo!, Adelphic.
  • B2+/C1 english skills (a must)
  • Solid understanding of ad tagging, site analytics, and the digital media ecosystem.
  • Familiarity with VAST, VPAID, TrueView, and YouTube inventories.
  • A strong foundation in digital display, branding, direct response, video, and mobile.
  • Curiosity, attention to detail, and a passion for digital media.
  • A collaborative, respectful, and proactive mindset.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

About Us

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation.

Life at Havas

We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.

Havas Creative Network

At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients.

Havas Media Network

We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences.

Havas Health

Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.

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About The Company

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative andentertainment-orientedsolutions that support them in their positive transformation.

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