Regional Director of Player Development

5 Months ago • 5 Years +

Job Summary

Job Description

The Regional Director of Player Development at PENN Entertainment oversees player development performance across online sportsbook and iCasino products within an assigned region. Responsibilities include directing casino marketing for PENN Interactive, driving revenue and VIP database growth, leading the regional VIP team to achieve sales metrics, and managing VIP managers. The role requires developing and enforcing department processes, providing KPI data reporting, maintaining market awareness, and understanding product and technology details. This position also involves creating opportunities for new VIP business, overseeing member onboarding, and collaborating with other teams. The ideal candidate possesses extensive experience in online and/or brick-and-mortar gaming, proven sales team management, and strong data analysis skills.

Must have:

5+ years gaming experience
3+ years management experience
2+ years online gaming experience
Excellent communication skills
Proficient in data management
Ability to travel

7 skills required

7 skills required for this role

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account-management

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data-analytics

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front-end

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Job Details

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through ESPN BET, Hollywood Casino, theScore Bet Sportsbook & Casino, or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

About the Role

Ownership and oversight of Player Development performance across all offered online sportsbook and iCasino products for all operating states and provinces within an assigned region (including, but not limited to - VIP acquisition, VIP retention, VIP P&L, VIP reinvestment, VIP market share expansion).

Direct oversight and development of all VIP Managers within all operating states and provinces in an assigned region.

About the Work

Directs the casino marketing function for PENN Interactive, focused on iCasino states
Drives revenue, increases VIP database, and growth in key markets
Leads strategic direction for the regional VIP team to reach key VIP sales metrics, customer engagement, market share, and net revenue
Assists with development and enforcement of department processes and compliance initiatives that improve operations, efficiency, and service
Provides the Vice President of VIP with high level KPI data reporting and reviews of individual manager, host, and associate performances within an assigned region
Consistently keeps a high level of awareness of the VIP market offerings from competitors across the industry and leverages all relevant intel to acquire and maintain VIP wallet share within an assigned region
Maintains an updated and high level of knowledge of all relevant details of front-end product and technology (including, but not limited to, new product offerings and releases, cashier options for financial transactions, rules of casino games offered and different bet types on the sportsbook, etc…) and keeps regional staff informed and educated on all relevant information in this aspect
Assists with the creation of a steady top of funnel stream for new VIP business by generating opportunities that target relationships with potential high value players and social spaces
Oversee all new member welcomes, investigation, loyalty, sales, surveys, and the reactivation of lapsed members within assigned region
Utilizes daily reporting and analysis to make sound business decisions for an assigned region
Assists the Vice President of VIP with the creation, implementation and adoption of all new department initiatives and policies, including, but not limited to - sales performance incentive programs for the entire regional team as well as individual employees within an assigned region
Maintains constant and open communication with the Risk and Trading team, Responsible Gaming, Payment, and AML teams to make informed decisions as needed based on business

About You

At least 5+ years of gaming experience either online or with a brick-and-mortar casino
At least 3+ years of management experience, with a proven track record of successfully managing a sales team and driving revenue
At least 2+ years of experience with an online gaming operation
Proven experience in online gaming, customer service, concierge, luxury telemarketing or other account management
Excellent computer skills with an emphasis on Excel, excellent communication skills and telephone etiquette
Proficient in data management tools
Positively affects interactions with customers and employees, and has the resiliency to deal with difficult customers in all business conditions
Ability to develop, review, and comprehend player tracking screens, reports, and all other necessary information and documentation
Ability to communicate effectively with external contacts and all levels of
The ability to travel and attend both on and off property events throughout the United States and Canada
Oversee and supervise high level events designed for our top customers and oversee team members at said events
Must be able to qualify for licenses and permits required by federal, state and local regulations
MUST HAVE: Passion for sports, casino and/or sports & casino betting

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Recently being recognized as a top workplace in the United States, we believe people work their best when they can be themselves. We are looking for hungry, innovative thinkers to help us challenge the status quo of the gaming industry. Diversity, equity, and inclusion are vital to all of our processes, programs, and structures. Your story, who you are, and your experience matter here.