Regional Marketing Manager, Enterprise East & Canada

2 Months ago • 7 Years + • $108,000 PA - $145,000 PA
Marketing

Job Description

CyberArk is a global leader in Identity Security, focusing on privileged access management to secure critical assets across various business applications, distributed workforces, hybrid cloud workloads, and DevOps lifecycles. As a Regional Marketing Manager for Enterprise East & Canada, you will drive regional demand generation and account-based go-to-market (GTM) programs, collaborating with sales, SDRs, and channel partners to build qualified pipeline. This role requires a strategic revenue marketer experienced in field, channel, or partner marketing, with a passion for creating high-impact programs. You will plan and execute marketing initiatives across digital channels, events, Account-Based Experience (ABX), and channel co-marketing, aligning with target accounts' buyer journey stages. Collaboration with sales enablement, SDR teams, and Global Solutions Marketers is key to tailoring activities and content for specific audiences and driving expansion opportunities.
Good To Have:
  • Experience in information security space
Must Have:
  • 7+ years of marketing experience (field, partner, or channel)
  • 5+ years running marketing programs with pipeline accountability
  • Experience developing marketing programs with channels/partners
  • Experience with account-based marketing strategies
  • B2B tech marketing experience in demand generation
  • Proficiency with marketing automation and CRM tools
  • Data-driven with urgency for pipeline creation
  • Excellent oral and written communication skills
  • Ability to travel 20%
Perks:
  • Commissions or discretionary bonus
  • Wide range of medical, dental, vision, financial, and other benefits

Add these skills to join the top 1% applicants for this job

marketing-automation
salesforce

About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on X, LinkedIn or Facebook.

At CyberArk, we’re on a mission to help organizations stay ahead of ever-evolving threats. As a Regional Marketing Manager, Enterprise East & Canada, you will be at the forefront of this journey— leading regional demand generation efforts, building powerful, account-based GTM programs, and being a trusted partner to sales, SDRs and the channel to build strong, qualified pipeline.

Reporting to the Senior Director of Americas (AMS) Field Marketing, you’ll thrive in this role if you’re a strategic revenue marketer with a passion for driving high-impact programs. The ideal candidate is deeply experienced in field, channel, or partner marketing, and fuses strong attention to detail with creativity. You also enjoy working cross-functionally with global marketing teams to deliver compelling activities and messaging along the customer journey within high-propensity customer cohorts that you identify.

Join our Global Field Marketing team and be part of not just protecting the digital world—but revolutionizing it. If you’re ready to push boundaries and take field marketing to the next level, we want to hear from you.

What you will do:

  • Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer’s journey.
  • Work closely with our channel and business development teams to jointly go-to-market in your region with compelling sales enablement and marketing activities.
  • Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Central region. Work with contracted marketing fulfillment house to ensure timely shipments of event materials to all regional engagement activities and enable sales to execute with high quality and accountability.
  • Collaborate with your aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads.
  • Partner with the AMS ABX lead on targeted, industry-focused programs spanning programmatic and high-touch, high-customization components to drive high ASPs and win rates at top accounts.
  • Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions.

7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing.

· 5+ years of experience running marketing programs with accountability to pipeline goals.

·Demonstrated ability of developing marketing programs with the channel or partners

· Experience developing and executing account-based marketing strategies

· Professional B2B tech marketing experience leading demand generation programs preferably in the information security space.

· Proficiency with marketing automation and CRM tools like Marketo,  Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso/etc.

· Data-driven  with a passion for sharing accountability and urgency with sales on pipeline creation

· Excellent oral and written communication a must.

· Ability to travel, averaging 20% of time.

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

CyberArk is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. 

We are unable to sponsor or take over sponsorship of employment Visa at this time. 

The salary range for this position is $108,000 – $145,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits. 

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