Regional Marketing Manager — Public Sector
Job Description
- Plan and execute revenue and pipeline acceleration marketing programs.
- Collaborate with channel and business development teams.
- Manage and coordinate event resources.
- Target and engage with target accounts and leads.
- Partner on targeted programs to drive win rates.
About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on X, LinkedIn or Facebook.
At CyberArk, we’re on a mission to help organizations stay ahead of ever-evolving threats. As a Regional Marketing Manager, Public Sector, you will be at the forefront of this journey— leading Federal and SLED demand generation efforts, building powerful GTM programs, and being a trusted partner to sales, SDRs and the channel to build strong, qualified pipeline.
Reporting to the Senior Director of Americas (AMS) Field Marketing, you’ll thrive in this role if you’re a strategic revenue marketer with a passion for driving high-impact programs. The ideal candidate is deeply experienced in public sector field, channel, or partner marketing, fuses strong attention to detail with creativity. You also enjoy working cross-functionally with global marketing teams to deliver compelling activities and messaging along the customer journey within high-propensity customer cohorts that you identify.
Join our Global Field Marketing team and be part of not just protecting the digital world—but revolutionizing it. If you’re ready to push boundaries and take field marketing to the next level, we want to hear from you.
What you will do:
- Plan, design, and execute compelling revenue and pipeline acceleration marketing programs for Fed, Civ, DoD, and SLED across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer’s journey.
- Work closely with our solutions, channel, and business development teams to jointly go-to-market with compelling sales enablement and marketing activities.
- Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Public Sector and its sub-industries.
- Work with contracted marketing fulfillment house to ensure timely shipments of event materials to all regional engagement activities and enable sales to execute with high quality and accountability.
- Collaborate with your aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads.
- Partner with Industry Marketing and Public Sector experts internally on targeted programs spanning programmatic and high-touch, high-customization components to drive increased ASPs and win rates at top accounts.
- Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions.
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