RTM Director

Objective:

• As a critical enabler of Haleon’s China offline sales growth strategy, responsible for architecting and executing market-entry roadmaps that directly influence competitive positioning and revenue scalability.
• By designing data-driven RTM strategies (distributor networks, geographic expansion, O2O integration), this role bridges market complexities with corporate priorities, ensuring Haleon’s offline penetration aligns with long-term ambitions in lower-tier cities and evolving pharmacy/medical channels.
• It drives cross-functional collaboration to optimize resource allocation, mitigate regulatory risks, and build a resilient, future-focused distribution infrastructure.
• The role’s strategic impact is measured through accelerated market share gains, sustainable P&L growth, and enterprise-wide agility in responding to China’s fragmented yet high-growth retail landscape

Key Responsibilities

• RTM Strategy Development: Design and implement China’s route-to-market (RTM) strategy through market research, distributor selection (T1/T2/T3), and trade route optimization for pharmacy/medical channels, adjusting plans to align with business needs.
• Sales Productivity Analysis: Evaluate salesforce efficiency, distributor performance, and O2O coverage to identify gaps, improve call effectiveness, and optimize resource allocation across channels
• Digital & B2B Innovation: Pilot digital tools and B2B models to enhance store visit efficiency, perfect store rates, and capture emerging industry trends.
• T3 & Below Cities Expansion: Collaborate with Strategy teams and external agencies to craft RTM strategies for untapped lower-tier markets, driving Haleon’s 2026-2030 growth acceleration plan.
• Cross-Functional Execution: Partner with Sales, Strategy, and external stakeholders to align RTM adjustments, geographic expansion, and productivity initiatives with business targets.

Qualifications and skills

• Bachelor’s degree
• 10 years+ sales and trade marketing experience in healthcare MNC, preferably in a similar leadership role.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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Who are we?

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

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