Senior App Growth and Operations Manager

3 Months ago • All levels • Operations

Job Summary

Job Description

The Senior App Growth and Operations Manager will oversee user acquisition and monetization operations for a new app. The role involves developing and implementing growth strategies to increase app downloads and active users, managing and optimizing user acquisition campaigns, and collaborating with marketing partners. The manager will also focus on improving user engagement and retention, analyzing user behavior, and optimizing operational processes. This role requires strong data analysis skills, experience in performance-based marketing, and a deep understanding of the mobile app ecosystem. The candidate should be a proactive self-starter. Furthermore, the person will need to collaborate with data, marketing, business operations teams and management.
Must have:
  • Experience in performance-based marketing
  • Understanding of the mobile app ecosystem
  • Strong data analysis skills
  • Experience launching a mobile app or game
Good to have:
  • Experience building or managing loyalty programs

Job Details

The opportunity
Unity is seeking an experienced Growth and Operations manager to oversee user acquisition and monetization operations for a new app. You will play a critical part in setting the groundwork for the app’s launch and long-term success.

What you'll be doing

  • User Acquisition and Growth Strategy:
  • Develop and implement growth strategies to increase app downloads and active users
  • Manage and optimize user acquisition campaigns across performance UA channels. Optimize allocation of budget
  • Collaborate and build relationships with various marketing partners / channels
  • Monitor and analyze key performance metrics, identify growth opportunities and make data-driven decisions
  • User Engagement and Retention
  • Design strategies and manage day-to-day execution to improve user engagement, loyalty, and retention
  • Analyze user behavior and implement changes to enhance user experience
  • Work with the product team to introduce and AB test features that align with user needs and optimize performance KPIs
  • Optimize Operations and Collaborate Cross-functionally
  • Optimize operational processes, implement automation tools to streamline workflows, and define best practices
  • Collaborate with data, marketing, business operations teams, and management

What we're looking for

  • Experience in performance-based marketing or growth role
  • Understanding of mobile app ecosystem
  • Strong data analysis skills and advanced knowledge of Microsoft Excel
  • Experience launching a mobile app or game
  • Proactive, self-starter

You might also have

  • Experience building or managing loyalty programs

Additional information

  • Relocation support is not available for this position.
  • Work visa/immigration sponsorship is not available for this position

Life at Unity
Unity [NYSE: U] is the leading platform to create and grow games and interactive experiences. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.

As of the third quarter of 2024, more than 70% of the top 1,000 mobile games were made with Unity, and in 2024, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit Unity.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

Your privacy is important to us. Please take a moment to review our Prospect Privacy Policy and Applicant Privacy Policy. Should you have any concerns about your privacy, please contact us at DPO@unity.com.

#SEN #LI-IA1

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