Senior ASO Manager

Homa is a global mobile game developer and publisher with a portfolio of over 80 mobile games and 1.8B downloads. We combine cutting-edge technology with a passion for games to produce hits with franchise potential, empowering creators to thrive in the global gaming landscape. Through Homa Lab, its proprietary gaming technology platform, Homa provides game developers worldwide with market knowledge, data-driven tools, game tech, and insights to transform creative ideas into commercial hits.

Since our inception, we have raised $165 million in total from prominent investors, including Headline, Northzone, Eurazeo, Singular, Quadrille Capital, Fabric Ventures, and Bpifrance. We have also received support from renowned business angels, such as the founders of King, Sorare, and Spotify. But what truly sets Homa apart is our team.

We are a diverse group of individuals from different backgrounds, countries, and cultures, all driven by a shared passion for taking over the gaming industry. Our team is rapidly growing, attracting industry veterans eager to help us deliver the next generation of Homa’s games.

Joining Homa means becoming part of a dedicated team creating innovative and high-performing games for players worldwide. If you're ready to take your career to the next level and make a real impact in the gaming industry, then Homa is the perfect place for you. Join us and let's create the future of gaming together!

Role and Missions — What you will do 🚀

We are looking for a Senior ASO Manager to join our Growth & UA team and lead our ASO taskforce. Your main responsibility will be to manage the entire cycle of ASO activities for multiple titles across Google Play and the App Store, increasing discoverability and maximizing conversion rate.

More precisely, you will be in charge of:

• Implementing the A/B testing strategy from beginning to end, building a ro admap and hypothesis, briefing and providing feedback on creative assets, applying tests, analyzing and communicating results, and closely monitoring the long-term impact on the stores
• Implementing the textual metadata optimization strategy for all the markets: from keyword research to keyword analysis and localization
• Establishing and continuously evolving ASO best practices
• Identifying games in the portfolio with the highest need for ASO. Undertaking ad-hoc research, analysis, and audits for a selection of new titles
• Working alongside the UA team to ensure a consistent user funnel from ad impression to install. Work closely with the Creatives team to brief and provide feedback on app store assets
• Maintain a concise and organized database of ASO results and learnings to share with the broader organization, using this data to inform future strategy
• Managing a Senior ASO Associate

If you have a passion for mobile games and the experience to lead a team to success, we want to hear from you. Apply now to join our dynamic and growing company!

• 5+ years ASO experience
• A deep understanding of app store algorithms, optimization methods, and effective strategies for improving app stores performance and growing app installs in the mobile gaming industry (must have)
• Experience working with and managing relationships with ASO partner tools such as AppTweak, Sensor Tower, Data.ai, etc
• Experience driving big-picture strategy and execution to support a scaling ASO team
• Very strong interpersonal skills, including building relationships and collaborating with cross-functional teams in remote locations, and with external vendors

• Excellent sense of accountability and ownership. High level of attention to detail with a proactive, hands-on mentality
• Comfortable with project management, working within fast-paced environments, and delivering on multiple simultaneous project

Our Culture—Who we are🪐

At Homa, we value brains over backgrounds and determination over degrees. We believe actual growth results from diversity — nationalities, backgrounds, skill sets, and personal experiences — all working towards a single objective. If you’ve got the smarts, energy, and motivation, no barriers keep you from going far.

We are the people behind the platform - the creative specialists giving creators the data needed to power up their creativity. At Homa, we live by the three central values:

• Ambition: we put flags on summits. We set our goals ambitiously high and don’t shy away from the climb. We’re on a mission to take over an industry thick with incumbents who won’t go quietly into the night. To succeed here, you’ll need a highly metaphorical shield and a sword.

• Humility: we put our egos aside. We put our hands up. First to volunteer to help, second to high-five. Having an ego is natural, but letting it run the show is unhelpful to everyone. In the words of Mr. Lamar: Sit down. Be humble.
• Curiosity: we keep our eyes open. We believe the best way to know anything is to question everything. And to do that, you need open eyes and open minds at all times.