Senior Data Analyst, Ads

Description

• Data analysis to find opportunities for key initiatives to improve the player experience and advertiser performance while overcoming technical hurdles to drive new, innovative ad products to market.
• Optimize ad products by designing and conducting A/B tests, including building data models to set expected outcomes of experiments.
• Closely track outcomes of the engineering staff to keep pace of work on schedule while helping prioritize resources.
• Exhibit sound ad product judgment, advise on industry standard processes, present clear measurable objectives that will lead to achieving our business goals.
• Conduct ongoing performance analysis and advice on technical implementation of web/mobile code improvements to increase yield.
• Manage web platform ads performance.
• Partner with our Product Development team to build innovative advertising  solutions that enhance the ads user experience and engagement rate.
• Partner with Finance and product team to ensure accuracy on forecasts.
• Collaborate with Accounts Receivable team to close out monthly billing and resolve monthly and ongoing invoicing queries.

What We’re Looking For

• 2+ years digital advertising experience preferably on the publisher side.
• Expertise in the mobile advertising ecosystem; different ad technology stacks and vendors and how they fit into the digital advertising ecosystem.
• Knowledge of Web advertising.
• Strong knowledge of campaign lifecycle management, ad sales process, trafficking, QA, performance analytics/reporting.
• Detailed and clear verbal communication skills for both technical and non-technical collaborators as presentations of ideas and outcomes to senior studio leadership are common.
• Detail oriented and exceptional documentation skills.
• Strong understanding of ad tech, such as targeting, programmatic, mediation, reward-based video, SSP’s and DSP’s.
• Proficiency with Microsoft Excel and PowerPoint; ability to quickly master new productivity software application tools.
• Comfortable working in a fast-paced and dynamic environment with all levels of employees.
• Ability to articulate thoughts and concepts fluidly.
• Highly proficient in SQL, be able to understand data structures and construct queries to extract relevant data to derive insights.
• Experience with data visualization tools such as Looker, Tableau, or equivalent platforms.
• A strong understanding of statistical concepts, experience with A/B test is a plus.
• Excellent quantitative and analytical skills, and ability to develop creative solutions to complex problems.
• Last but not least, passion for mobile gaming and mobile ads. 

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