Senior Data Analyst - Growth
Job Summary
Job Description
This role is for a Senior Data Analyst focused on Growth for GoFood. The primary responsibility is to lead problem-solving processes and execute solutions aimed at improving demand and growth metrics. This involves combining business strategy with customer experience analysis to design and implement experiments and campaigns that enhance user engagement and product spending. The role requires discovering growth opportunities by analyzing business and customer data, driving actionable insights through funnel conversion, cohort analysis, and user segmentation, and building predictive models for consumer targeting. The analyst will integrate qualitative and quantitative data to refine hypotheses and improve customer experience, create data pipelines and dashboards, and collaborate with business and data teams. The goal is to drive business growth through data-driven strategies and innovative solutions, with a focus on automation and machine learning.
Must have:
- Minimum 3 years of experience in data analytics
- Proficiency in Python, R, SQL, and data visualization tools
- Strong analytical skills for data interpretation
- High proficiency in Experiment and Hypothesis Testing
- High proficiency in Descriptive, Predictive, and Clustering analytics
- Familiarity with data management best practices
- Strong business acumen and project management skills
- End-to-end problem-solving mindset
Good to have:
- Experience in Marketplace, Food Delivery, or tech companies
- BS/MS in Engineering, Computer Science, Math, or Statistics
12 skills required
Job Details
About the role:
Here comes a new challenge for you who is seeking the next leap in your career growth, being our Assortment and Conversion Analytics for GoFood! In this role, you will lead problem-solving processes and execute solutions with focus on improving demand and growth metrics for GoFood. Combining business strategy and customer experience & behavior analysis, you will do experiments and campaigns that will encourage our users to experience the product’s core value as quickly as possible which will also improve the product's account spending. In short, you’ll get out of bed every day thinking about new ways to solve exciting problems and grow the business, how cool is that!
What you will do
- Discover growth opportunities in the business metrics and customer metrics by exploring business data, transaction data, customer activity within apps and actual customer insights
- Drive actionable insights recommendation such as making funnel conversion analysis, cohort analysis, long-term trends, user segmentation, etc.
- Identify the business need and generate hypothesis based on business need to design & run experiments
- Build predictive model or clustering model to improve consumer targeting intervention effectiveness
- Ability to integrate qualitative data (user interviews, surveys, and behavioral research) alongside quantitative analysis to enhance EDA, refine hypothesis testing, and identify friction points to improve customer experience and business strategies
- Create and manage dashboards and data pipelines to monitor metrics to measure business performance
- Working closely with the Business team and other data team (Data Engineer, Data Science) to implement data solution.
What you will need
- BS/MS in Engineering, Computer Science, Math, Statistics, or equivalent experience
- Minimum 3 years of working experience in data analytics field
- Proficiency in data analysis tools and programming languages such as Python, R, SQL, and data visualization tools like Tableau, or Looker. Strong analytical skills to interpret complex data sets and extract actionable insights.
- High proficient in Experiment and Hypothesis Testing for multiple scenarios of business
- High proficient in Descriptive Analytics, Predictive Analytics, Clustering analytics
- Data Management: Familiarity with data collection, storage, and management best practices.
- Strong business acumen and project management skills with successful experience in collaborating with cross-functional teams
- End to end the problem-solving mindset that can work in increments and exponents
- Experience in a Marketplace, Food Delivery or other technology companies is a plus
Meet the team that has been instrumental in Gojek's growth! We served more than 200 million transactions every month! Also, we strengthen the business group by having deeper knowledge about what are the best recommendations and promotions that are suitable for the customer's needs. From recommending what is the best meal to cheat your diet at 10 pm or offering the latest promotion near your place, we always seek how to extend the product value through our most up-to-date data and marketing solution.
GoFood Growth pod consists of more than 50 persons that consist of different roles , we seek to improve ourselves by learning from everyone. You will get to meet with almost every team there is in Gojek, from the Product Manager, Data Science, to the Operation team. This team is the melting-pot for the Econ, Marketeers, and the Data geeks. While the script running and the campaign launching, we often kill the time by fooling around by imposing ourselves in Among Us or build an alibi as the "Loyal servant of the Arthur" in Avalon (hey, I'm not the minion guys 😃).
Psst, at the moment we are aiming to upgrade our operation through automation and machine learning. If you are interested in solving business problems through the latest cutting-edge data solution, this is the right place for you!
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
#LI-ONSITE
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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