The Senior Data Quality Analyst will be responsible for ensuring the accuracy and reliability of data pipelines, audience segmentation, and reporting. This includes managing QA processes across various platforms, building automated tests, and working closely with different teams to resolve issues. The analyst will also be the final checkpoint for data accuracy, mentor junior team members, and promote best practices. Strong communication and collaboration are crucial for this role, along with the ability to work in an agile, sprint-based environment. They must take ownership of quality checks across the data lifecycle—from ingestion to delivery—and work closely with engineers, analysts, and stakeholders to drive high standards and solve issues quickly.