Senior Director, Global Theatrical Marketing

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We’re seeking an innovative and strategic Senior Director of Global Theatrical Marketing to lead exciting campaigns for our film business. In this key role, you’ll help grow Crunchyroll’s presence around the world and bring anime films to a global audience. Reporting to our VP, Brand & Content Marketing, you’ll work closely with teams, creators, licensors, and executives to craft culturally impactful campaigns that inspire audiences worldwide. If you’ve successfully led theatrical campaigns and have a passion for film and entertainment, this is your opportunity to engage audiences around the globe.

• You will lead global theatrical marketing campaigns for Crunchyroll’s film business, helping to grow our footprint in the entertainment industry and scale the release of anime films across diverse genres worldwide.
• You will develop and execute tailored campaign strategies for global audiences, ensuring each campaign resonates and achieves our goals.
• You will lead cross-functional teams, ensuring operational excellence and timely delivery of all marketing materials.
• You will manage relationships with creators, licensors, and executives, presenting strategies to key partners.
• You will monitor campaign performance, using data-driven insights to refine and enhance audience engagement.
• You will stay ahead of pop culture, industry trends, and competitor activities to continuously improve campaign impact.
• You will collaborate with media and creative agencies to craft innovative, culturally relevant marketing strategies.
• You will tackle challenges head-on, driving growth and establishing Crunchyroll as a leader in anime cinema.
• You will ensure campaigns align with both company and IP brand identities, strengthening our overall vision.

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.

About You

We get excited about candidates, like you, because...

• 15+ years of experience in theatrical film marketing, with a proven track record of leading campaigns that spark fandom, cultural relevance, and conversation.
• You thrive in fast-paced environments and are skilled at managing multiple projects without compromising quality.
• You’re a strong communicator and collaborator, with a natural ability to lead cross-functional teams.
• You think big and strategically, but you're also ready to roll up your sleeves to get things done.
• You’ve built creative, results-driven campaigns that connect with audiences in both mature and emerging markets.
• You’re fluent in digital and social marketing, using a platform-agnostic approach to tell compelling stories.
• You’re deeply tuned into pop culture and anime, and understand how they influence global audiences.
• Experience working with licensed content is a plus.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll  #LI-Hybrid 

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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