Senior Growth Marketing Specialist
4 Months ago • All levels • $100,000 PA - $100,000 PA
Marketing
Job Description
As a Senior Growth Marketing Specialist, you will drive pipeline and revenue by designing and executing multi-channel campaigns, optimizing the marketing funnel, and analyzing data to help Modulate scale efficiently. Responsibilities include planning and executing demand generation campaigns across various channels, developing and testing landing pages, collaborating with sales, managing the marketing tech stack, owning marketing automation, supporting marketing operations, and promoting events. This role requires a data-driven approach and the ability to translate technical concepts into clear messaging. The ideal candidate should be able to balance strategic thinking with hands-on execution.
Must Have:
- Experience in B2B SaaS, startup preferred.
- Proven track record of hitting pipeline goals.
- Proficiency with marketing automation and analytics tools.
- Strong copywriting skills and messaging abilities.
- Ability to run A/B tests and iterate quickly.
Modulate is pioneering the future of prosocial voice intelligence. Our unique conversational voice intelligence platform is designed to integrate smoothly with real commercial workflows at enterprise scale, unlocking unprecedented abilities to moderate content, prevent fraud, manage contact center experiences, and more.
We’re looking for a Sr. Growth Marketing Specialist to accelerate Modulate’s growth into new industries, owning demand generation and pipeline programs for our Voice Intelligence products. This is a foundational role at an exciting startup that’s defining the emerging category of Voice Intelligence. You’ll drive pipeline and revenue by designing and executing multi‑channel campaigns, optimizing our marketing funnel, and surfacing insights that help Modulate scale efficiently.
This role is perfect for a marketer with significant and demonstrable experience in B2B SaaS, ideally at an early‑stage startup, who’s eager to take full‑funnel ownership and build new programs from the ground up.
What you'll do:
- Plan and execute integrated demand gen campaigns across email, paid social, search, content syndication, and partner channels to hit qualified lead and pipeline targets.
- Develop, test, and iterate landing pages, ads, and content offers with a data‑driven, experimentation mindset.
- Collaborate closely with Sales to align on ICP, scoring, hand‑off processes, and feedback loops that improve conversion.
- Manage and optimize your tech stack (HubSpot, Google Ads, LinkedIn Campaign Manager, Webflow, etc.).
- Own marketing automation and lifecycle flows (HubSpot) to nurture prospects and expand usage within existing accounts.
- Support Marketing Ops in analyzing funnel performance and delivering actionable insights and forecasts to leadership.
- Support event and webinar promotion and help repurpose event content into evergreen demand assets.
Desired qualifications:
- Significant and demonstrable hands‑on growth, demand generation, or performance marketing experience for a B2B SaaS company (startup or high‑growth environment preferred).
- Proven track record of hitting pipeline goals through multi‑channel campaigns.
- Proficiency with modern marketing automation (HubSpot), Webflow CMS/landing pages, and analytics tools (GA4, Looker Studio, etc.), and a strong comfort level working with data to inform decisions.
- Strong copywriting chops and a knack for translating technical concepts into clear, compelling messaging.
- Comfortable running A/B tests, analyzing data, and iterating quickly.
- Excellent project‑management skills and the ability to balance strategic thinking with roll‑up‑your‑sleeves execution.
NOTE for the questions "Your fit for the role", "Your values/goals", and "Why Modulate?" on the following form:
Please avoid disclosing any details which would directly reveal your race, age, gender, ethnicity, sexual orientation, or other protected demographic status. We are only looking for information which directly relates to your ability to succeed in the given role. For this same reason, resumes will be redacted before review during the initial steps of the hiring process, as it’s been shown that resumes often lead to strong biases in hiring processes.
Additionally, we want to hear from YOU! While we understand the convenience of productivity tools and generative AI to help apply, please note that any submissions with substantial overlap or duplication with other applicant profiles will NOT be considered.
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