Senior Manager, Marketing - Escapia

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to team

Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network, and affiliate solutions. 

Make An Impact!

The Senior Manager, Marketing – Escapia role sits on the Vacation Rental Supply Marketing team in the Travel Partnerships and Advertising division of Expedia Group. This team drives demand, engagement, and growth for Escapia – a professional-grade software that helps vacation rental property managers streamline operations and grow their business. We focus on increasing site traffic and demo requests, improving lead-to-contract conversion, and driving product adoption and loyalty. In this role, your expertise in B2B marketing, lifecycle strategy, and performance optimization will help property managers unlock the full value of Escapia – enhancing efficiency, insight, and overall production on Vrbo.

In This Role You Will:

• Define and own the Escapia marketing strategy and roadmap, ensuring alignment with broader business priorities and commercial objectives.
• Lead and empower a team of two senior marketing specialists, setting clear goals, providing strategic direction, and fostering a culture of growth, collaboration, and high performance.
• Collaborate across teams and functions – including product, sales, analytics, and marketing operations and creatives – to influence business decisions and deliver integrated, results-driven campaigns.
• Manage team planning, budget allocation, and resource prioritization to effectively deliver against team goals and operational needs.
• Drive performance measurement, reporting, and optimization across marketing initiatives using data and insights to inform strategic pivots and investment decisions.
• Represent the team in key forums and with senior stakeholders, helping shape broader marketing strategies and advocating for initiatives that create business and customer impact.

Experience and Qualifications:

• 6+ years of progressive experience in marketing, with 3+ years in a people leadership or team development role. Experience in B2B SaaS marketing preferred.
• Proven experience creating and executing strategic, integrated marketing plans that align with business goals and deliver measurable impact.
• Demonstrated ability to lead, coach, and support a team – fostering collaboration, professional growth, and accountability.
• Proficient communication skills with the ability to tailor messaging for a variety of audiences, including peers, stakeholders, and senior leadership.
• Comfortable working both collaboratively and autonomously in fast-paced, cross-functional environments, particularly within a technology-driven organization.
• Ability to interpret data and insights to inform decision-making and continuously improve marketing performance.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.