The Senior Manager, Product Management manages the complete product lifecycle, covering planning, execution, and support, in alignment with the organization's strategies and goals. This role involves developing and directing marketing programs for a key product or product category. The Senior Manager analyzes market research on product requirements and identifies improvements to existing features and functionality. Responsibilities include setting marketing strategies, such as product direction, advertising, packaging, pricing, and profit plans, to effectively manage a product's lifecycle. The role requires collaboration with engineers, designers, suppliers, and customers to define product requirements and specifications, and coordinating product launches and updates.