Senior Manager, Programmatic & Paid Search User Acquisition

1 Day ago • 6 Years + • $115,000 PA - $140,000 PA

Job Summary

Job Description

The Senior Manager, Programmatic & Paid Search will lead user acquisition efforts across Apple Ads, Google Ads, and mobile programmatic platforms. This role involves managing multi-million dollar budgets, collaborating with SEO/ASO, Creative, Analytics, and Product teams, and external agency partners. Responsibilities include owning strategy and execution, driving efficient customer acquisition cost (CAC), implementing tracking systems, reporting results, and ensuring quality control. The role also involves cross-functional partnerships and mentoring a direct report. The ideal candidate will have expertise in performance marketing, a strong understanding of attribution and LTV modeling, hands-on experience with DSPs, and strong communication skills.
Must have:
  • 6+ years of digital performance marketing experience
  • Experience owning a 7-figure+ annual performance budget
  • Strong understanding of attribution and LTV modeling
  • Hands-on experience managing DSPs and programmatic partners
  • Understanding of creative best practices and ad types
  • Proficiency in performance analytics and tools
  • Collaborative, curious, and highly organized
Good to have:
  • Previous experience in fantasy sports, mobile gaming, or consumer apps
Perks:
  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO
  • Generous paid leave programs
  • Workplace flexibility and modern work schedules
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided
  • Annual performance reviews

Job Details

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? 

About the Role

PrizePicks is seeking a highly analytical and hands-on Senior Manager, Programmatic & Search to lead acquisition efforts across key performance channels including Apple Ads, Google Ads, and mobile programmatic platforms. This role will own both strategy and execution across a growing portfolio of mobile-first acquisition channels, helping drive new user growth efficiently and at scale.

You’ll manage multi-million dollar budgets across multiple platforms, working in close partnership with our SEO/ASO, Creative, Analytics, and Product teams, as well as external agency partners. We're looking for someone with strong technical chops, a bias for action, and a deep understanding of how to drive growth in a mobile app environment.

What You'll Do

  • Oversee a 7-figure annual acquisition budget across Apple Search Ads, Google, and mobile programmatic partners (e.g., AppLovin, Unity, Smadex, Mintegral)
  • Drive efficient CAC through deep channel experimentation, LTV-focused optimizations, rigorous audience + creative testing, and channel expansion
  • Own the day-to-day strategy, execution, and scaling of campaigns across all paid search and programmatic channels
  • Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
  • Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
  • Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance collaborating closely with our ASO/SEO team
  • Partner cross-functionally with Analytics, Creative Strategy, CRM, Product, and Engineering teams to execute and scale campaigns
  • Work with external agency to manage execution, troubleshoot performance issues, and optimize bidding, targeting, and creative
  • Mentor and manage one direct report while contributing to broader team-wide initiatives

What We're Looking For

  • 6+ years of digital performance marketing experience, with deep expertise in Apple Ads, Google Ads (Search, PMAX, & AC), and mobile programmatic
  • Experience owning a 7-figure+ annual performance budget
  • Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA
  • Hands-on experience managing DSPs and programmatic partners utilizing various ad buy and optimization strategies including CPT, CPA/CAC, AEO, and ROAS 
  • Understanding of creative best practices and creative ad types that can maximize performance on a per channel basis
  • Familiarity with ASO/SEO strategy and how it connects to paid search performance
  • Proficiency in performance analytics and tools (Tableau, AppsFlyer, etc.)
  • Collaborative, curious, and highly organized — able to lead initiatives and operate independently in a fast-paced team
  • Strong communication skills and experience presenting to executive stakeholders
  • Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required

Where you’ll live:

  • While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. 

Working at PrizePicks:

The typical salary range for this position is $ 115,000 to $140,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

 

Date Posted: May 7, 2025

First Extension: June 6, 2025

Second Extension: July 6, 2025




#LI-Remote 

 

Benefits you’ll receive:

In addition to your great compensation package, full-time employees will be eligible for the following perks: 

  • Company-subsidized medical, dental, & vision plans 
  • 401(k) plan with company match
  • Annual bonus
  • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S.  We are unable to sponsor or take over sponsorship of an employment Visa at this time. 

PrizePicks is an Equal Opportunity Employer.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Similar Jobs

PlatinumGames - Animator

PlatinumGames

(On-Site)
3 Months ago
Netflix - Network Architecture Intern, Summer 2025

Netflix

Los Gatos, California, United States (On-Site)
6 Months ago
Playrix - Senior Unity Software Engineer (Gameplay)

Playrix

Almaty, Almaty Region, Kazakhstan (Remote)
6 Months ago
GameJobs - Executive Assistant

GameJobs

Las Vegas, Nevada, United States (On-Site)
1 Day ago
Naphora - UI Designer Mobile

Naphora

(Remote)
1 Day ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Hololight - Working Student C++ Software Developer

Hololight

Ismaning, Bavaria, Germany (On-Site)
1 Month ago
Twitch - Sr. Applied Scientist

Twitch

San Francisco, California, United States (On-Site)
1 Month ago
Life church - Associate LifeKids Pastor

Life church

United States (On-Site)
6 Months ago
ByteDance - Research Scientist in Computational Biology

ByteDance

Seattle, Washington, United States (On-Site)
3 Months ago
Ghostpunch Games - Unreal Engine Developer (Remote)

Ghostpunch Games

Fort Lauderdale, Florida, United States (Remote)
10 Months ago
UNIVRSE - Lead Developer (Unity)

UNIVRSE

Catalonia, Spain (On-Site)
1 Month ago
Ubisoft - Senior/Mid Technical Artist - AAA The Division Resurgence

Ubisoft

Saint-Mandé, Île-de-France, France (Hybrid)
1 Month ago
ByteDance - Senior Software Engineer, Multi Cloud CDN

ByteDance

San Jose, California, United States (On-Site)
3 Days ago
Life church - Donor Relationship Manager

Life church

Edmond, Oklahoma, United States (On-Site)
6 Months ago
Meta - Software Engineer, Android

Meta

Los Angeles, California, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Worldwide

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Atlanta, Georgia, United States (Hybrid)

Atlanta, Georgia, United States (Hybrid)

Atlanta, Georgia, United States (Hybrid)

Atlanta, Georgia, United States (On-Site)

Atlanta, Georgia, United States (Hybrid)

Atlanta, Georgia, United States (On-Site)

Atlanta, Georgia, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by prizepicks

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug