Senior Marketing Analytics Manager

undefined ago • 4 Years + • Marketing • $153,000 PA - $258,000 PA

Job Summary

Job Description

We are building a world-class marketing organization with the goal to make a significant impact on the company's rapid global growth. This role seeks a curious marketing analytics manager to help build the foundations of measuring and understanding the impact of media spend, playing a key role in enabling data-driven marketing campaigns.
Must have:
  • Create data-driven insights for global performance marketing campaigns.
  • Develop new approaches to grow user base through data-driven marketing optimization.
  • Partner with data science to understand new user cohorts and behaviors.
  • Act as a thought partner in defining marketing KPIs and tracking progress.
  • Mold data from multiple sources to answer strategic marketing questions.
  • Partner with marketing tech to influence backend data design and build dashboards.
  • Bridge analytics and marketing, speaking both languages.
  • Bachelor's degree in Statistics, Mathematics, Economics, or related STEM field.
  • At least 4 years of experience as a marketing analyst with digital campaign data.
  • Strong ability to condense complex analysis into clear, actionable takeaways.
  • Strong expertise using SQL for data extraction, cleaning, and transformation.
  • Proficiency with data visualization tools like Tableau or Data Studio.
  • Demonstrated strong intellectual curiosity.
  • Able to work in the New York office.
Good to have:
  • Hands-on experience running and optimizing digital app install campaigns.
  • Expertise working with R, Python, or other statistical software.
  • An impressive Duolingo XP or streak!
Perks:
  • Equity compensation
  • World-class benefits
  • Holistic well-being support

Job Details

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and even though we've made a lot of headway, we still have work to do — and that’s where you come in!

Duolingo’s designers care about creating high-quality experiences that look and feel fun.

From animators to writers, product designers to researchers, Design brings purpose, feeling, and delight to every interaction with our brand, inside the app and out. As a designer, you’ll join a culture of creativity and craft, where we have a high bar for excellence and an endless curiosity about how to bring more unexpected quirk and fun to the pursuit of learning.

Join us in our mission to develop education for our half a billion (and growing!) learners around the world.

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About the role

We are building a world-class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. For this growing team, we're looking for a curious marketing analytics manager to help us build the foundations of measuring and understanding the impact of our media spend. You will serve play a key role in enabling data-driven marketing campaigns for Duolingo.

!icon-brain-16px You will...

  • Create data-driven insights about the impact of our global performance marketing campaigns
  • Develop new approaches to grow our user base through data-driven marketing optimization
  • Partner with our data science team to better understand our new user cohorts and user behaviors
  • Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics
  • Mold data from multiple sources to answer key strategic marketing questions
  • Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
  • Bridge analytics and marketing, speaking both languages

!icon-check-16px You have...

  • Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
  • At least 4 years of experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions
  • Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
  • Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
  • Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
  • Demonstrated strong intellectual curiosity
  • Able to work in our New York office

!icon-star-16px Exceptional candidates will have...

  • Hands-on experience running and optimizing digital app install campaigns
  • Expertise working with R, Python, or other statistical software
  • An impressive Duolingo XP or streak!

***

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

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We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:

$153,000—$258,000 USD

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To fulfill our mission of developing the best education in the world and making it universally available, we seek exceptional talent for every role. We recruit candidates from diverse backgrounds. To help us evaluate our hiring process for equitability, we invite U.S. applicants to share their demographic information. Participation in this survey is voluntary and confidential. Participation will not affect any hiring decisions or outcomes.

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About The Company

Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available.


Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best.


Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives.


Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. 


With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. 


Duolingo has raised US $138 million from investors including Union Square Ventures, Capital G (formerly Google Capital), NewView Capital, Kleiner Perkins Caufield & Byers, Drive Capital, Ashton Kutcher and Tim Ferriss.


Duolingo has been named to: BuiltIn's Best Places to Work (2023), Fast Company Best Workplaces for Innovators (2022), Fast Company 10 Most Innovative Education Company (2022), Best Machine Learning Startups for by Glassdoor (2020), Forbes' "Next Billion Dollar Startups" (2019), CNBC's Disruptor 50 (2018, 2019), Fortune's "Change the World" list (2019), TIME Magazine's Genius Companies (2018), Fast Company's "Most Innovative Companies" (2017, 2018, 2020), Inc.'s "Best Places to Work" (2018), Entrepreneur's "Top Company Cultures" (2018).

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