Senior Marketing Manager, SEO & CRO

21 Hours ago • 7 Years + • $124,300 PA - $189,200 PA

Job Summary

Job Description

The Senior Marketing Manager, SEO & CRO role at Thumbtack involves driving the health, performance, and growth of the website through strategic and technical excellence. The role requires overseeing organic search strategy, managing website health, and leading cross-functional SEO initiatives. The Senior Manager will develop and execute data-driven roadmaps for organic growth, optimize content for AI-driven search, enhance site architecture, and analyze performance to drive growth. This position also involves collaboration with various teams to embed SEO strategies into platform and content development.
Must have:
  • Deep SEO expertise with 7+ years experience
  • Strong technical SEO skills
  • CRO Expertise & Experimentation
  • Data-Driven Decision Making

Job Details

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

About the Marketing Team

We’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.

About the role

We are seeking a highly experienced Senior Manager, SEO and CRO to drive the holistic health, performance, and growth of our website through strategic and technical excellence. This role will be responsible for overseeing organic search strategy, managing website health, diagnosing and resolving fluctuations in performance, and leading cross-functional SEO initiatives. As a senior member of the team, you will not only execute but also shape our long-term SEO strategy, ensuring alignment across product, engineering, content, and marketing teams.

What you’ll do

  • Develop & Execute SEO & AIO Growth Strategy – Build and drive a data-driven roadmap that fuels sustainable organic growth, optimizing for both traditional search and AI-powered discovery experiences.
  • Future-Proof for AI-Driven Search – Stay ahead of evolving AI search models (e.g., Google SGE, Bing Copilot, Perplexity) and develop strategies to optimize content for AI-generated results and answer engines.
  • Optimize Web Experience & Discoverability – Enhance site architecture, internal linking, structured data, and on-page elements to improve user engagement and visibility across search ecosystems.
  • Lead Overall Web Site Health – Conduct in-depth site-wide audits, monitor site performance (core web vitals, crawlability, indexation), and scalable solutions for technical SEO issues to ensure search engine accessibility.
  • Cross-Functional Leadership – Collaborate with Product, Engineering, Design, and Analytics to embed SEO and AI-driven strategies into platform and content development.
  • Performance Analytics & Insights – Analyze search trends, AI-driven ranking factors, and traffic shifts to identify growth opportunities and communicate impact to stakeholders.
  • Drive Content & Marketing Integration – Support content teams in optimizing for search intent, AI-generated powered recommendations, and best practices within a headless CMS.

In order to be successful, you must bring

  • Deep expertise in SEO, with 7+ years of experience managing large-scale dual sided marketplace websites.
  • Strong technical SEO skills, including site architecture, structured data, Core Web Vitals, log file analysis, and rendering optimization.
  • Ability to balance execution with strategic thinking and drive cross-functional initiatives with measurable business impact.
  • Proficiency in SEO analytics tools (Google Search Console, BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, Screaming Frog, etc.).
  • Experience leading SEO projects in an agile product/engineering environment and working with sprint planning.
  • CRO Expertise & Experimentation – Strong background in A/B testing, multivariate testing, and user behavior analysis to optimize conversion paths. Experience with tools like Optimizely, VWO, Google Optimize, or equivalent.
  • Data-Driven Decision Making – Proficiency in analyzing user journeys, heatmaps, and funnel performance using Google Analytics, Amplitude, Fullstory, Hotjar, or similar to drive UX and conversion improvements.
  • Strong data analysis skills, with the ability to translate insights into actionable recommendations.
  • Excellent communication and stakeholder management skills, with experience influencing cross-functional teams.

Expected salary ranges

  • For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $154,800 - $189,200. 
  • For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $139,300 - $170,300. 
  • For candidates living in all other US locations, the expected salary range for this role is currently $124,300 - $160,800.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

#LI-Remote

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. 

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com

If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/ .

Similar Jobs

PLAION - Trainee YouTube Channel Management (m/f/d) - Japanese

PLAION

Berlin, Berlin, Germany (Hybrid)
7 Months ago
Eneba Games - Outsourcing Specialist, Marketing

Eneba Games

(Remote)
1 Month ago
Bright Edge - Sr. Account Executive

Bright Edge

Cleveland, Ohio, United States (On-Site)
11 Months ago
Betson Group - SEO Specialist

Betson Group

State Of São Paulo, Brazil (Hybrid)
2 Weeks ago
sitecore - Customer Success Manager

sitecore

Manchester, New Hampshire, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Fluxon - Senior Content Strategist

Fluxon

(Remote)
6 Days ago
Juego Studios - Juego Studios - Manager - Search Engine Optimization

Juego Studios

Bengaluru, Karnataka, India (On-Site)
6 Months ago
PLAION - Trainee/in YouTube Channel Management (m/f/d) - Japanese

PLAION

Berlin, Berlin, Germany (Hybrid)
7 Months ago
Notion - Organic Content Lead

Notion

San Francisco, California, United States (On-Site)
2 Weeks ago
WebFX - Remote Copywriter: Technology & SaaS

WebFX

South Africa (Remote)
7 Months ago
JetLearn - Website Product Manager / Conversion Rate Optimisation (CRO)

JetLearn

Delhi, India (On-Site)
6 Months ago
LeoVegas - Danish Content Writer

LeoVegas

Sliema, Malta (Hybrid)
1 Month ago
Aspire - Technical SEO Manager

Aspire

Singapore, Singapore (Hybrid)
2 Weeks ago
Survay Monkey - Content Strategist

Survay Monkey

Ottawa, Ontario, Canada (Hybrid)
2 Weeks ago
Irdeto - Technical Product Manager

Irdeto

New Delhi, Delhi, India (Remote)
6 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Worldwide

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug