Senior Media Manager

Description

OVERVIEW

Our agency is seeking a highly skilled and detail-oriented Senior Media Manager to lead the strategy, execution, and optimization of digital paid media campaigns across programmatic managed service and direct buying social media platforms. The ideal candidate will possess a strong attention to detail, excellent project management skills, and the ability to effectively manage campaigns while flagging needs to their manager. This role requires a deep understanding of digital media platforms, a passion for staying ahead of industry trends, and the ability to thrive in a remote work environment.

RESPONSIBILITIES

• Lead the strategy, planning, and execution of paid media campaigns across programmatic (managed service) and social media (direct buying) platforms.
• Manage digital spend in accordance with client goals and objectives, ensuring optimal ROI.
• Oversee the day-to-day management of social media campaigns across various social channels (e.g., Facebook, Instagram, TikTok, LinkedIn, Pinterest, Snapchat).
• Collaborate with platform partners to identify and implement new testing opportunities, ad units, bidding models, and campaign types to improve performance.
• Manage 1st, 2nd, and 3rd party audiences within various platforms.
• Develop and implement audience strategies, flighting, and budget allocation.
• Ensure the highest level of campaign stewardship, quality assurance, and adherence to deadlines and best practices.
• Monitor and analyze campaign performance, providing actionable insights and optimization recommendations based on KPIs.
• Prepare and present client-facing reports, performance summaries, and strategic recommendations.
• Maintain strong relationships with clients, platform partners, and internal teams (e.g., Media Planning, Account Management, Analytics).
• Stay up-to-date on the latest digital media trends, technologies, and platform updates, and disseminate this knowledge to the team.
• Proactively identify and escalate campaign issues, challenges, and opportunities to the AMD.
• Work with the strategy department to develop actionable insights to internal stakeholders and clients on emerging digital and social ad technologies.
• Develop relationships and knowledge across other digital channels; active learner of tools, platforms and optimizations across Campaign Manager 360, audience activation technology (LiveRamp, various 3rd party DMPs/CDPs, etc.), DV360, Facebook, Instagram, Pinterest, etc.

QUALIFICATIONS

• Bachelor’s degree in marketing, advertising, economics, mathematics, statistics, or a related analytical field.
• 4-6 years of experience in digital media planning and buying, with a focus on paid social and programmatic advertising.
• Minimum of 3+ years of experience activating in Paid Social platforms (e.g. Meta Ads Manager, Pinterest Ads Manager, LinkedIn Campaign Manager).
• Strong understanding of programmatic media buying, including experience with DSPs (e.g., DV360, The Trade Desk).
• In-depth knowledge and experience navigating social media advertising platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, Pinterest, Snapchat) and third-party optimization tools.
• Proven ability to manage and optimize paid social media campaigns to achieve client objectives.
• Excellent analytical skills, with the ability to analyze data, identify trends, and draw actionable insights.
• Strong proficiency in Microsoft Excel and PowerPoint.
• Excellent organizational, time management, and project management skills, with a strong attention to detail.
• Ability to communicate effectively, both verbally and in writing, to internal and external stakeholders.
• Self-starter with a proactive approach to problem-solving and campaign optimization.
• Ability to work independently and collaboratively in a remote team environment.
• Strong experience with 3rd party ad-servers and tagging.
• Strong mathematical skills required.
• Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced environment.
• Preferred experience with data visualization tools (e.g., Tableau, Google Data Studio).
• Preferred experience with automated bid management tools.
• Preferred knowledge of statistical and testing methodologies.
• Preferred experience with audience activation platforms (e.g., LiveRamp).
• Preferred background or coursework in finance or data analytics.

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