Senior Paid Social Manager
Job Summary
Job Description
Exploding Kittens seeks a senior-level freelance Paid Social Media Manager to optimize and scale their paid social efforts across TikTok, Meta, and emerging channels. This role requires developing and implementing social media advertising strategies, collaborating with the creative team, managing budgets, and analyzing performance to maximize ROI. The ideal candidate will have 4-6 years of experience managing social media advertising for retail-driven CPG brands, specifically in the toy and game industry, with proven success in driving in-store sales. Responsibilities include budget optimization, cross-functional collaboration, data-driven decision-making, and reporting on key performance indicators.
Must have:
- 4-6 years experience managing paid social for retail CPG brands
- Toy/game brand experience preferred
- Expert in Meta & TikTok advertising
- Strong analytical & data-driven decision-making skills
- Experience managing substantial budgets
- Excellent communication & collaboration skills
Good to have:
- Experience with YouTube, X, and Reddit
- Experience with POS aggregator tools (e.g., Tableau)
6 skills required
Job Details
Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. After initially seeking to raise $10K through Kickstarter, the Exploding Kittens campaign raised $8.7M in 30 days from 219,000 backers. To date, Exploding Kittens is the #1 most-backed project in Kickstarter history and has sold over 20 million games.
Started by former Xbox game designer Elan Lee and The Oatmeal’s founder Matthew Inman, Exploding Kittens and its family of games seek to reshape traditional game night into an entertaining person-to-person experience. Today, there are over 30 games available for purchase, an exclusive Exploding Kittens mobile game for Netflix subscribers, a free-to-play app, Kitty Letter, and an Exploding Kittens mobile app available iOS, Android, and Nintendo Switch as well as an animated Netflix series titled ‘Exploding Kittens’ currently out now! Check it out and join us in the truly belly-aching laughs.
Are you that paid social media expert that gets a rush every time you find a winning Meta or TikTok ad that you can map back to real revenue? Do you equally love creative analysis and perfect budget pacing? Exploding Kittens is seeking a senior-level, freelance paid social media lead to help us optimize and scale our program.
In this freelance role, you will have the opportunity to shape and spearhead our paid social efforts on TikTok, Meta, and other emerging channels. Working closely with marketing leadership and weighing in on process, you will help create and optimize a program that drives meaningful sales ROI. You must have direct experience running a paid social advertising program for retail-driven CPG brands focused on driving in-store sales, with a strong preference for Toy and Game experience specifically.
HOW YOU'LL CONTRIBUTE:
- Strategy Development and Implementation: Drive the development and implementation of social media advertising strategies that align with our marketing and business goals on Meta, TikTok and other potential emerging channels
- Cross-Functional Collaboration: Work closely with our creative team to ensure development of engaging ad content that captures the spirit of our games, tailored for each platform, as well as the amplification of top-performing content
- Budget Management: Oversee and optimize social media budgets by SKU, platform and advertising objective, ensuring we maximize ROI and meet our larger business goals
- Performance Analysis and Optimization: Closely monitor performance on all channels, making optimizations and recommendations and proactively escalating areas of opportunity. Track and analyze all relevant KPIs to measure success and inform strategy. The ability to create and adhere to an effective process to track and measure your efforts is critical
WHAT WE NEED:
- 4-6 years of proven experience managing social media advertising programs, specifically for retail-driven CPG brands. Direct experience with toy and game brands is highly preferred. Please note we will not be accepting candidates with only D2C experience for this role.
- Availability to devote at least 20 hours per week to this role and attend team meetings
- Expert command of Meta and TikTok advertising, including channel-specific creative formats and best practices as well as platform-level metrics and reporting tools. YouTube, X and Reddit experience a plus.
- Strong analytical skills with the ability to make data-driven decisions to drive improvements.
- Experience with POS aggregator tools (e.g., Tableau) to analyze real-time sales data and measure the impact of marketing initiatives.
- Demonstrated success in managing substantial budgets and delivering impactful campaigns.
- Excellent communication and collaboration skills, particularly regarding the intersection of creative strategy and social media advertising
- Preference in LA or NY
Please apply directly at jobs.lever.co/explodingkittens. Make sure to include a PDF of your current resume, along with a cover letter expressing your interest in the role.
We believe that we become stronger and more competitive as a company by employing people with different backgrounds and experiences and from different cultures. As an Equal Employment Opportunity employer, we are committed to complying with all applicable laws providing equal employment opportunity to applicants and employees regardless of sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), race (including protected hairstyles such as dreadlocks, braids, and twists), religion (including religious dress and grooming practices), color, gender (including gender identity, gender expression and/or the fact that an individual is transgender, transitioning, or transitioned), color, ancestry, national origin, possession of a driver’s license, physical or mental disability, medical condition, genetic information/trait/condition, marital or familial status, family care or medical leave status, registered domestic partner status, age, sexual orientation, military and veteran status, membership in military reserves, political affiliation, or any other basis protected by federal, state, or local law, ordinance, or regulation. We consider all qualified applicants with criminal histories in a manner consistent with applicable local, state, and federal “ban the box” and “fair chance” laws.
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About The Company
Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. After initially seeking to raise $10K through Kickstarter, the Exploding Kittens campaign raised $8.7M in 30 days from 219,000 backers. To date, Exploding Kittens is the #1 most-backed project in Kickstarter history and has sold over 18 million games. Started by former Xbox game designer Elan Lee and The Oatmeal’s founder Matthew Inman, Exploding Kittens and its family of games seek to reshape traditional game night into an entertaining person-to-person experience. Today, there are nearly 30 games available for purchase as well as an Exploding Kittens mobile app that is one of the top 30 premium games on both iOS, Android, and the Nintendo Switch console, as well as a free-to-play app, Kitty Letter.
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