Job Description
The Senior Planner will drive the efficiency and effectiveness of paid media activities. This includes implementing, coordinating, monitoring, and optimizing the entire process. The role involves researching media opportunities and marketing trends, reporting on business performance against KPIs, and providing actionable recommendations. The Senior Planner will launch multichannel campaigns, troubleshoot issues, collaborate with the head of bought media and account managers to develop digital marketing strategies, maintain knowledge of media technology and analytic tools, and report on performance trends, offering insights. This role is crucial for developing cohesive digital marketing strategies and maintaining a strong understanding of media technology.
Must Have:
- Research media opportunities and marketing trends.
- Report on business performance against KPIs and targets.
- Launch multichannel campaigns and troubleshoot issues.
- Develop digital marketing strategies.
- Maintain knowledge of media technology and analytic tools.
- Report on performance trends, providing insights.
The purpose of the role is to drive the efficiency and effectiveness of paid media activities through steering (implementing, coordinating, monitoring and optimising) the whole process. Manages the execution and proposes recommendations and strategy to client
Job Description:
• Researches valuable media opportunities and marketing trends • Reports on business performance against KPI’s and targets and provide actionable recommendations to improve performance • Launches multichannel campaigns (desktop, mobile and video) and troubleshoot campaign delivery and performance issues • Works closely with the head bought media and the account managers to develop cohesive digital marketing strategies • Maintains knowledge of media technology buying platforms and analytic tools • Reports on current performance trends and providing keen insights
Location:
BeijingBrand:
CaratTime Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)Set alerts for new jobs by Dentsu
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