Senior Planner
Job Summary
Job Description
The Senior Planner will drive the efficiency and effectiveness of paid media activities. This includes implementing, coordinating, monitoring, and optimizing the entire process. The role involves researching media opportunities and marketing trends, reporting on business performance against KPIs, and providing actionable recommendations. The Senior Planner will launch multichannel campaigns, troubleshoot issues, collaborate with the head of bought media and account managers to develop digital marketing strategies, maintain knowledge of media technology and analytic tools, and report on performance trends, offering insights. This role is crucial for developing cohesive digital marketing strategies and maintaining a strong understanding of media technology.
Must have:
- Research media opportunities and marketing trends.
- Report on business performance against KPIs and targets.
- Launch multichannel campaigns and troubleshoot issues.
- Develop digital marketing strategies.
- Maintain knowledge of media technology and analytic tools.
- Report on performance trends, providing insights.
Job Details
The purpose of the role is to drive the efficiency and effectiveness of paid media activities through steering (implementing, coordinating, monitoring and optimising) the whole process. Manages the execution and proposes recommendations and strategy to client
Job Description:
• Researches valuable media opportunities and marketing trends • Reports on business performance against KPI’s and targets and provide actionable recommendations to improve performance • Launches multichannel campaigns (desktop, mobile and video) and troubleshoot campaign delivery and performance issues • Works closely with the head bought media and the account managers to develop cohesive digital marketing strategies • Maintains knowledge of media technology buying platforms and analytic tools • Reports on current performance trends and providing keen insights
Location:
BeijingBrand:
CaratTime Type:
Full timeContract Type:
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About The Company
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Read MoreBe a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
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