Senior Product Manager, GoFundMe Pro

2 Months ago • 5 Years + • Product Management • $145,000 PA - $190,000 PA

Job Summary

Job Description

The Senior Product Manager will work on the GoFundMe Pro product team, focusing on nonprofit onboarding and subscription packaging. Responsibilities include developing product strategies, building product mechanics (tiers, pricing, guidance), and driving revenue growth. This role involves ideation, development, and launch of new products, collaboration with various teams, and data-informed decision-making. The role also includes leading strategic product initiatives and being responsible for all stages of product development. The Senior Product Manager will also be an advocate for the customers and understand their needs to build delightful experiences.
Must have:
  • 5+ years of product management experience.
  • Experience in go-to-market strategy and delivery.
  • Hands-on experience in customer acquisition via online channels.
  • Experience analyzing customer needs and consumer behavior.
  • MBA from a leading program is ideal.
Good to have:
  • BA/BS degree in a technical field is a plus.
  • Prior experience in management consulting is a plus.
Perks:
  • Make an Impact
  • Innovative Environment
  • Collaborative Team
  • Competitive Benefits
  • Holistic Support
  • Growth Opportunities
  • Commitment to DEI
  • Community Engagement

Job Details

Want to help us help others? We’re hiring! 

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! GoFundMe is seeking a commercially savvy, Senior Product Manager who will work on our GoFundMe Pro product team. In this role you will support nonprofit onboarding experience and subscription packaging product strategy to support a value-based journey for nonprofits using our platform. You will build and scale the product mechanics including how we design tiers, price functionality, build the product guidance and discovery framing and help nonprofits move up the value curve — all while growing revenue and enabling both product-led and sales-led growth motions.

This role will be part of the product management team and will ideate, develop and launch products that drive value to millions of people. You’ll work closely with Product, Design, Engineering, PMM, Marketing, Growth, Data Science and Risk & Compliance to drive outcomes that balance user experience with business growth.

This is a hybrid role that requires 3 days per week at the office, and we are prioritizing candidates who are located or willing to relocate to San Francisco, CA. 

The Job…

  • Drive and lead strategic product initiatives, with significant visibility into the company leadership and make meaningful impact in the company and the greater market. 
  • Responsible for all stages of product development and delivery, including: ideation, research, business modeling, technical specifications, building, launching, measuring, optimizing and scaling. Some of the work will focus on brand new products/features and other aspects will include optimization and growth of existing products. 
  • Customer Focus: Be the advocate for our customers and understand the needs of our community to build delightful experiences. 
  • Intuition & Judgement: Break down sophisticated challenges into a clear sequence of actions, make trade-off decisions while balancing the nuances of implementation details and time-to-market needs, and get on board cross-functional teams.
  • Data-informed decision-making: Use qualitative and quantitative analysis to drive product and go-to-market decisions. 
  • Product Ownership: accountable for product vision, Cost / ROI analysis, strategy, development, and successful execution of new product initiatives and features to drive IMPACT. Lead the team through defining, identifying and tracking appropriate product and business metrics that are aligned with user goals.
  • Collaboration: Work cross-functionally with engineering, design, data, research, marketing, security, legal, and other teams to build out an amazing product.
  • Communication: Articulate the problem you’re solving, the vision you are going after, write crisp and clear requirements and communicate the strategy, plan, challenges and constraints to senior management and various collaborators.

You… 

  • Required: You have 5+ years of experience as a product manager, delivering impact at your positions with progressing responsibility and ownership. You have a consistent track record in building, launching and scaling successful products, can take an idea/opportunity from a problem statement to an impactful, usable and beautiful final product, while collaborating with designers, engineers, and other cross-functional team members.
  • Required: hands-on experience in go-to-market strategy and delivery, great understanding of customer acquisition via online channels (paid ads, social). You don’t just know how to build great products, but also how to put them in the hands of your customers and scale using product-led-growth, acquisition and retention motions.  
  • Required: Hands-on experience working closely with customers, analyzing their needs, diving deep into consumer behaviour, industry trends and collaborating with the research teams. 
  • MBA from a leading program, ideally with a focus on technology and/or entrepreneurship
  • BA/BS degree in a technical field is a strong plus. 
  • Prior experience in management consulting is a strong plus. 
  • Able to operate independently, multi-task, manage ambiguity and able to perform well at a fast pace and under pressure. 
  • Strong communicator with the ability to bring people together to define a common vision and plan for action, present to senior leadership and drive delivery tracks. 
  • Humility, willingness to listen, collaborate and iterate.

Why you’ll love it here...

  • Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
  • Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
  • Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
  • Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
  • Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
  • Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
  • Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
  • Community Engagement: Make a difference through our volunteering and Gives Back programs.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.  We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $145,000 - $190,000 + equity + benefits.  As this is a hybrid position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. 

Your recruiter can share more about the specific salary range based on your location during the hiring process. 

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. 

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘24 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.

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