Senior Product Marketing Manager, New Verticals

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.

Over 90,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As the Senior Product Marketing Manager of New Verticals at GlossGenius, you will own the customer discovery, go-to-market strategy, and execution for industries beyond our core salon and spa segment. Your focus will be on identifying, validating, and launching new verticals. You’ll work closely with Marketing, Product, Creative, and other cross-functional teams to shape how GlossGenius successfully adapts to new market segments and ensure our product and messaging resonate with these evolving audiences. This role represents the chance to drive a critical strategic initiative for GlossGenius in 2025 and beyond.

You will report to the Senior Director of Product Marketing. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays).

What You’ll Do

• Own customer discovery and GTM for brand‑new industries beyond salons and spas, with medspas as the first priority
• Research and define the size, needs, and nuances of each new vertical to shape GlossGenius’s entry approach
• Develop and drive go‑to‑market strategies that account for early‑stage learning loops and rapid experimentation
• Shape and refine messaging and positioning to resonate with ideal customers in industries where we are not yet fully established
• Partner closely with Sales, Product, and Growth teams to adapt funnel strategies to new customer behaviors and buying motions
• Define and track key success metrics to measure the effectiveness of go-to-market efforts
• Conduct market research and competitive analysis to identify vertical‑specific pain points and emerging trends
• Enable the marketing team with effective channel assets for customer segment acquisition, as well as the sales team with compelling collateral, case studies, and competitive positioning
• Influence product roadmap decisions based on new‑vertical customer insights, regulatory considerations, and competitive differentiation
• Act as a thought leader within the company, proactively championing new customer needs and driving alignment across multiple teams

What We're Looking For

• 4+ years of Product Marketing experience, ideally in B2B SaaS, fintech, or a related industry
• Experience taking a company into new verticals or markets—testing hypotheses, iterating quickly, and building early momentum
• Proven track record of developing and executing customer expansion initiatives at a company with a hybrid PLG-sales approach
• Comfort operating with ambiguity and building frameworks for underserved markets
• End-to-end execution of successful entry into new markets
• Passion for empowering small business owners to be successful; possess a high level of empathy our customers and a strong desire to deeply understand their needs
• Data-driven mentality and driven by results that impact the bottom line
• Deep understanding of marketing and sales enablement, and competitive positioning that works
• Experience navigating ambiguous high-growth, fast-paced product-driven environments
• Exceptional ability to influence and drive alignment across marketing, sales, product, customer experience, and creative teams
• Ability to plan long-term, proactively identify risks, and solve problems before they arise
• Excellent communication skills, with the ability to distill complex ideas into clear, compelling messaging

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• In-person opportunities that are designed to help team members foster collaboration and build community (ie; working out of a co-working space, team dinners, and other team building activities)
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support

The starting base salary for this role in New York, California, and Washington is between $160,000-$180,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

Personal Information: Notice at Collection for Employees and Applicants

Agency Submissions

If a resume or applicant is submitted to GlossGenius by a third party without a signed search agreement in place, it will become the property of GlossGenius and no fee will be paid, irrespective of whether the candidate is hired.