Senior Product Marketing Specialist

2 Months ago • 5 Years + • Product • $95,560 PA - $133,750 PA

Job Summary

Job Description

The Senior Product Marketing Specialist will collaborate with the product management team to analyze market conditions, the competitive landscape, and customer needs. They will develop go-to-market plans to differentiate CE products and support sales teams by creating messaging, tools, and sales support materials. The role involves driving strategy and expertise for campaigns and communications, working closely with various teams to accelerate growth. Key responsibilities include market intelligence, product positioning, content creation, sales enablement, and partner enablement. This role requires understanding market trends, developing product messaging, and creating content for enterprise businesses. It involves equipping sales teams with tools, supporting partner ecosystems, and collaborating with internal and external stakeholders.
Must have:
  • Experience working with sales, account management, and customer success.
  • Strong understanding of SaaS products and their application in business.
  • Experience in marketing enterprise software solutions.
  • Ability to translate complex topics into simple, clear language.
  • Team player able to work within a matrixed organizational structure.
  • Experience in creating marketing collateral and sales enablement tools.
Good to have:
  • Experience in healthcare technology or similar setting a plus

Job Details

The Senior Product Marketing Specialist will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate CE products from the competition while reinforcing customer value. They will also support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. The role will work closely with portfolio marketing, product management, strategic marketing communications, training and sales to deliver accelerated growth for CE products.

Essential Duties and responsibilities

  • Market Intelligence: understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.

  • Product Positioning: develop clear and compelling product positioning and messaging that differentiates our products in the market.

  • Content Creation: create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.

  • Sales Enablement: equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.

  • Partner Enablement: support the partner ecosystem with the necessary tools and materials to sell our products effectively.

  • Analyst Support: create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.

  • Stakeholder Engagement: collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.

**This is a Hybrid role requiring 2 days a week in a Wolters Kluwer office location**

Job Qualifications

Education:   Bachelor’s degree from an accredited four-year college or university in relevant field or equivalent

Experience:  Five or more years of demonstrated success in product marketing

Other Knowledge, Skills, Abilities or Certifications:

Required:

  • Experience working with sales, account management and customer success functions

  • Strong understanding of SaaS products and their application in business

  • Experience in marketing enterprise software solutions

  • Ability to translate complex topics into simple, clear, and intuitive language

  • Team player able to work within a matrixed organizational structure

  • Experience in creating marketing collateral & sales enablement tools

Preferred:

Experience in healthcare technology or similar setting a plus

Travel requirements

Up to 10% travel required as necessary, mostly to internal meetings

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 - $133,750

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About The Company

Wolters Kluwer (EURONEXT: WKL) is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.  

Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.

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