Senior Strategist

1 Month ago • 5-9 Years • $90,000 PA - $110,000 PA

Job Summary

Job Description

The Senior Strategist provides crucial strategic leadership and guidance for complex projects, requiring an in-depth understanding of clients, competitors, and industry trends, particularly in performance marketing and media. This role focuses on delivering insights through business analysis, qualitative consumer research, web analytics, and information architecture. Key responsibilities include ensuring the quality of strategy work, collaborating with teams to refine processes, identifying client business problems, and becoming an authority on client sectors. The strategist will also define and document requirements, conduct various analyses (sector, competitive, consumer research), synthesize findings, provide strategic direction, and develop measurement strategies to optimize performance.
Must have:
  • 5+ years of experience in performance marketing, account/brand planning, qualitative/quantitative research, web analytics, or media.
  • Agency/consulting and internet-related business experience.
  • Experience developing client proposals and presentations.
  • Ability to communicate complex subjects verbally and in writing.
  • Proficiency in establishing and analyzing complex research studies.
  • Teamwork and collaboration skills.
  • Detail and results oriented.
  • Flexible and able to multi-task.
  • Commitment to learning.
Good to have:
  • In-depth knowledge in at least two disciplines: business analysis, qualitative consumer research, web analytics, information architecture.
  • Good working knowledge in remaining disciplines.
Perks:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, and personal/sick days
  • Access to online services for families and new parents
  • Early Dismissal Fridays (off at 3:00 PM local time every Friday)
  • 12 Affinity Groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Job Details

The Senior Strategist provides important strategic leadership and guidance. This individual will be expected to perform planning functions on complicated and challenging projects. The Senior Strategist must gain an intimate understanding of the client, their competitors and key industry trends - particularly in the performance marketing and media space. They must also effectively communicate their findings to creative and technical members of their teams. 

Their most important contribution is insights – about the client’s business, their competitors, and their customers. This multi-disciplinary position requires working knowledge of business analysis, qualitative consumer research, web analytics and information architecture. Candidates must demonstrate in-depth knowledge and experience in at least two of these disciplines and good working knowledge in the balance.  


You Will:

  • Ensure overall quality of I&P work on all assigned projects and accounts
  • Provide support with special projects and initiatives within the I&P group
  • Provide guidance and insight about I&P practices to colleagues in all departments
  • Ensure through collaboration with team members and other Planners that core processes and deliverables are effective in delivering strategic guidance
  • Work with our clients to identify business problems and challenges
  • Become an authority on the client’s business sector 
  • Define and document requirements through business analysis, qualitative consumer research, and web analytics
  • Recommend, plan, coordinate and/or execute pertinent research, analysis activities:
  • Sector, industry and competitive analyses
  • Competitive benchmarking studies
  • Qualitative, consumer research (ie. usability testing, focus groups, field study)
  • Requirements gathering sessions and stakeholder interviews
  • Synthesize and communicate the results of research to clients and project teams
  • Provide insight and perspective on the client’s strategic direction
  • Collaborate with the team on overall strategy development
  • Define measurement strategies to support ongoing strategy development and site or program optimization
  • Demonstrate the value of integrating I&P services and activities into all client engagements
  • Provide thought leadership to colleagues and projects in a range of subjects that may include: requirements gathering, consumer research and insight, site measurement and marketing and strategic planning

You Have:

  • 5+ years of related experience in the following areas:
    • Performance Marketing  
    • Account or brand planning
    • Qualitative research
    • Quantitative research, web analytics and metric analysis
    • Media
  • 4 years agency/consulting and Internet-related business experiences desired
  • Experience in developing proposals and presentations for clients
  • Demonstrated ability to communicate complex subject matter, either verbally or in written form
  • Demonstrated ability in the marketing research and sciences areas, to establish and analyze complex research studies
  • Teamwork and collaboration-oriented
  • Detail and results oriented
  • Flexible and able to multi-task
  • Commitment to learning

What we offer:

  • Global maternity and parental leave
  • Competitive benefits packages 
  • Vacation, compassionate leave, and personal/sick days
  • Access to online services for families and new parents 
  • Early Dismissal Friday's (off at 3:00 PM local time every Friday)
  • 12 Affinity Groups 
  • Internal learning and development programs 
  • Enterprise-wide employee discounts 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. 

 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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