Job Description
ZeptoLab is seeking a Senior UA Manager proficient in ad platform knowledge and growth tools. This role focuses on driving performance growth, utilizing data analysis, and a passion for ad tech. Responsibilities include driving UA growth across major channels (Facebook Ads, Google Ads, TikTok, ASA, Ad Networks), building partner relationships, sharing UA expertise, and fostering innovation within the marketing team. The day-to-day tasks involve developing and executing a long-term vision for UA channels, launching and optimizing campaigns, monitoring KPIs, conducting research, and staying updated on industry trends.
Must Have:
- Drive UA growth across main channels (Facebook Ads, Google Ads, TikTok, ASA, Ad Networks).
- Build and nurture strong relationships with key partners.
- Develop and execute a long-term vision for UA channels.
ZeptoLab is looking for a Senior UA Manager with an advanced stack of ad platform knowledge and growth tools!
If performance growth is about you, you think data is first, and you love ad tech then check out the job description and push ‘apply’
Ready to level up your career with people who create games loved by millions? Join our team!
Goals:
- Drive UA growth across all main channels (Facebook Ads, Google Ads, TikTok, ASA, Ad Networks).
- Build and nurture strong relationships with key partners.
- Share UA expertise across marketing and product teams.
- Drive experimenting and innovations.
- Enhance internal processes within the Marketing team.
Day to day:
- Develop and execute a long-term vision for UA channels, specifically for a shooter game with IAP + Ad monetisation.
- Launch, analyse and optimise campaigns to drive results.
- Ensure channels remain at the forefront of key performance indicators (KPIs) and maintain top-tier performance.
- Conduct research, test hypotheses, and present results to the team.
- Develop and implement structured testing processes for new game launches.
- Stay up-to-date with industry trends, emerging technologies, and best practices
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