The SMM specialist will be responsible for managing the social media presence of the company's C-level executive's personal brand. This involves staying updated with Instagram trends, creating visually appealing content using Figma for carousels, stories, and Reels, and editing engaging Reels to captivate viewers. The role requires basic photo retouching skills, analyzing performance metrics, and applying new tactics to grow the audience. The ideal candidate should have experience with personal brands, have strong writing skills, be self-driven, and thrive under deadlines. This role focuses on building the largest healthtech company.