Social Media & Community Manager, ANZ

Job Descriptions:

• Run Binance ANZ social accounts end-to-end, managing content, campaigns and setting the tone-of-voice to engage our community and achieve growth & engagement goals.
• Analyse the crypto social media landscape, including competitors, to glean actionable insights.
• Create and manage always-on content strategies for local and global campaigns, including priority global partnerships, such as CR7 and Alpine F1.
• Act as first responder for business issues and crisis management, including fast, measured and informed responses, sentiment monitoring and reporting, working closely with CS and PR teams.
• Measure, report, and analyse the performance of campaigns and content across channels.
• Build and nurture relationships with external KOLs, content creators, influencers and partners, including Binance Angels.
• Pitch, negotiate and manage potential new content partnerships to scale Binance ANZ social channel reach & engagement.
• Represent Binance at events across Australia & New Zealand. 

Job Requirements:

• Fluent in English, excellent communication, a sense of aesthetics and sharp copywriting skills. 
• Experience growing social media accounts and making content - either personally or professionally - across X and Instagram.
• Deep understanding of the crypto market. Up-to-date with trends and sentiment. 
• Preferably a Binance user with strong knowledge of Binance products.
• Competent with Figma (or equivalent design software) and interest in AI tooling.
• Experience in editing short-form videos, across video editing tools like Adobe Premier, CapCut, etc. 
• 3+ years of social media, community, content or brand marketing-related roles.
• Proven good judgment in high-pressure situations; an ability to remain calm and logical.
• Strong sense of ownership and responsibility.
• Resistant to stress. Self-motivated and results-oriented.
• Remote and start-up experience is a plus.