Social Media & Community Manager, ANZ

1 Month ago • 3 Years + • Social Media

Job Summary

Job Description

Binance, a leading global blockchain ecosystem, is seeking a Social Media & Community Manager for its Australia and New Zealand operations for a 9-month contract. The role involves owning and growing Binance's 150,000-strong social channels, managing content, campaigns, and defining the brand's voice to engage the community and achieve growth targets. Responsibilities include end-to-end management of social accounts, analyzing the crypto social media landscape, creating content strategies for local and global campaigns, acting as a first responder for business issues and crisis management, measuring campaign performance, building relationships with KOLs and influencers, and representing Binance at events. The ideal candidate will have a deep understanding of the crypto market and trends.
Must have:
  • Fluent English, excellent communication, aesthetics, sharp copywriting
  • Experience growing social media accounts (X, Instagram)
  • Deep understanding of the crypto market and trends
  • Proven good judgment in high-pressure situations
  • Strong sense of ownership and responsibility
  • Self-motivated and results-oriented
Good to have:
  • Binance user with strong knowledge of Binance products
  • Competent with Figma or equivalent design software
  • Interest in AI tooling
  • Experience editing short-form videos (Adobe Premier, CapCut)
  • Remote and start-up experience
Perks:
  • Shape the future with the world’s leading blockchain ecosystem
  • Collaborate with world-class talent
  • Tackle unique, fast-paced projects with autonomy
  • Opportunities for career growth and continuous learning
  • Competitive salary and company benefits
  • Work-from-home arrangement

Job Details

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Own and grow Binance Australia and New Zealand’s 150k-strong social channels. From strategy through execution, you’ll be the voice of Binance across Australia & New Zealand - partnering with local Marketing, Ops, Compliance and Legal.

Job Descriptions:

    • Run Binance ANZ social accounts end-to-end, managing content, campaigns and setting the tone-of-voice to engage our community and achieve growth & engagement goals.
    • Analyse the crypto social media landscape, including competitors, to glean actionable insights.
    • Create and manage always-on content strategies for local and global campaigns, including priority global partnerships, such as CR7 and Alpine F1.
    • Act as first responder for business issues and crisis management, including fast, measured and informed responses, sentiment monitoring and reporting, working closely with CS and PR teams.
    • Measure, report, and analyse the performance of campaigns and content across channels.
    • Build and nurture relationships with external KOLs, content creators, influencers and partners, including Binance Angels.
    • Pitch, negotiate and manage potential new content partnerships to scale Binance ANZ social channel reach & engagement.
    • Represent Binance at events across Australia & New Zealand. 

Job Requirements:

    • Fluent in English, excellent communication, a sense of aesthetics and sharp copywriting skills. 
    • Experience growing social media accounts and making content - either personally or professionally - across X and Instagram.
    • Deep understanding of the crypto market. Up-to-date with trends and sentiment. 
    • Preferably a Binance user with strong knowledge of Binance products.
    • Competent with Figma (or equivalent design software) and interest in AI tooling.
    • Experience in editing short-form videos, across video editing tools like Adobe Premier, CapCut, etc. 
    • 3+ years of social media, community, content or brand marketing-related roles.
    • Proven good judgment in high-pressure situations; an ability to remain calm and logical.
    • Strong sense of ownership and responsibility.
    • Resistant to stress. Self-motivated and results-oriented.
    • Remote and start-up experience is a plus.


Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

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About The Company

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.


Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.


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