Senior Performance Marketing Specialist

Description

Scopely is looking for a Sr. Performance Marketing Specialist to join our User Acquisition team in Culver City on a hybrid basis working 3 days a week from our hub.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth.  Our mission is to make experiences that our players love and keep coming back to time and time again.

What You Will Do 

• You will work with Monopoly GO!

• Manage significant performance marketing budgets across multiple channels to maximise games’ growth and profitability.

• Strategize, execute and continually optimise mobile campaigns on several critical mobile platforms, including paid social, DSP, reward channels, etc.

• Measure, report, and communicate acquisition performance KPIs, working with external partners & key internal leaders to rapidly iterate on UA spending decisions.

• Design and execute A/B & multivariate testing and present results to related teams.

• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users.

• Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.

What We’re Looking For

• BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field

• Minimum 2 years of experience in media buying / user acquisition / performance marketing.

• A hunger to be at the forefront of the mobile advertising space and the mobile app market

• Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions

• Strong analytical skills and attention to detail

• Strong proficiency with Excel required, SQL is a plus

• Proven ability to effectively communicate with cross functional teams

• Prefer candidates with direct previous experience in mobile user acquisition. Hands-on experience with MMP, Facebook Ads and/or Google Ads is a plus

• Strong understanding of funnel conversion metrics, retention rates and LTV predictions preferred

For candidates in CA, CO, MD, NJ, NY and WA, the annual salary range is $66,500 - $95,000, plus equity, bonus and benefits including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time-off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com.