Sub-regional Marketing Lead, Turkey/CIS

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible. This position sits within the Regional Field Marketing organization and serves as a key member of the Turkey and CIS extended leadership team. The role is responsible for developing, managing, and implementing strategic marketing plans aligned to Turkey and CIS's business plans. This includes marketing strategies and go-to-market tactics for Illumina’s on-market product portfolio, and new product introductions, to reach target customer segments. The position provides Marketing expertise, thought partnership, and support to the Turkey and CIS commercial team and Channel Partners to facilitate and enable Marketing programs to achieve the sub-regional revenue goals. The role will be responsible for leveraging sub-regional market insights, product portfolio knowledge, and competitive intelligence to develop detailed Marketing plans targeting customer segments to drive demand and pipeline health. This will involve coordinating tactical flight plan execution using shared Programs, Events, Tradeshows and Digital resources within the Regional Field Marketing Team. The ideal candidate will combine strong subject matter expertise and understanding of the customer types and product portfolio, with market awareness, business acumen and leadership skills. Cross-functional collaboration in a matrixed organization will be critical to success. Position Responsibilities: * Formulate the marketing plan to support Illumina’s commercial goals in sub-region. Develop go-to-market strategies and drive execution of those strategies with clear milestones and action plans. * Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, and branding. * Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams. Ensure that there is alignment of activities and product/segment strategies internally, as well as clear metrics associated with delivery and effectiveness of these activities. Balance OpEx for plans with revenue commitments across Sub-region and Region together with Head of Regional Field Marketing for deployment.​ * Assess customer pipeline Marketing key performance indicators (KPIs) in sub-region by stage. Aligned to regional business plan (RBP) targets (revenue, product mix, customers, new product introduction business case), and reverse waterfall KPIs for pipeline health and coverage (# new customers, # marketing qualified leads, Opportunities, etc.)​ * Build target customer engagement plan in sub-region for current customer and new customers together with GM, Sales, Sales Specialists, Strategic Growth, and Global teams.​ * Report on Customer pipeline health KPIs regularly with GMs, Sales, Sales Specialists, Strategic Growth team. Adjust Customer engagement plan to meet targets for the sub-regional business plan. Coordinate with Regional and Global teams to monitor customer pipeline KPIs and adjust plans to maximize pipeline health and return on marketing investments.​ * Collaborate within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact across numerous functions, including Global Product and Customer Segment Marketing. Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs. Position Requirements: * Proven success in strategic marketing, product launches, and demand generation * Experience working within highly matrixed, global organizations * Familiarity with genetic technologies and their clinical or research applications * Background in business strategy, product management, consulting, or commercial roles a plus * Written and spoken Turkish language proficiency. Excellent command of English language in both written and verbal communication, with strong storytelling ability * Strategic thinker with a data-driven, customer-first mindset * Ability to influence and build relationships across complex teams and a variety of levels * Strong organizational and project management skill * Ability to set goals, develop plans, and lead initiatives independently to drive growth * Willingness to travel up to 25% All listed requirements are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional task and responsibilities. Preferred Experience/Education/Skills: * Bachelor’s degree in Life Sciences, Marketing, or related field required. Advanced degree (MS, PhD) preferred. MBA is a plus * Minimum of 8 years of marketing experience in life sciences, genomics, or healthcare sectors (based on level) * Proven track record of successfully driving the genomics market in Turkey * 1-3+ years of people management or team/project leadership