User Acquisition Manager - Apps
6 Months ago • 6-8 Years
Marketing
Job Description
Voodoo seeks a User Acquisition Manager to oversee UA activities for a portfolio of consumer and social apps. Responsibilities include planning and managing UA campaigns, analyzing performance to boost ROAS, collaborating with Product and Creative teams, utilizing internal growth tools, improving them with the Tech team, sharing best practices, and leading cross-functional projects. The ideal candidate possesses performance marketing and paid acquisition experience in apps or gaming, a strong ROAS track record on mobile, familiarity with UA platforms (Facebook Ads, AdMob, etc.) and MMPs (Appsflyer, Adjust, etc.), expertise in experimentation, influencer marketing, and ASO, and a knack for innovative organic/viral tactics. Fluency in English is required.
Good To Have:
- Experience with innovative organic/viral tactics
Must Have:
- Performance marketing & paid acquisition experience
- Successful ROAS strategies on mobile
- Familiarity with UA platforms & MMPs
- Experimentation methodology expertise
- Experience with influencer marketing and ASO
- English fluency
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Team
Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across consumer and social apps.
Role
Voodoo is looking for an User Acquisition Manager to own user acquisition activities on a portfolio of consumer and social apps. Leading you own portfolio of Apps, you will leverage your expertise and creativity to turn great mobile products into global hits.
- Plan and manage UA campaigns for multiple apps
- Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our apps
- Work closely with our Product and Creative teams to coordinate efforts and share feedback
- Use our suite of internal growth tools and interface with our Tech team to continuously improve them
- Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation
- Lead transversal projects
Profile
- You have experience in performance marketing and paid acquisition, in application or gaming companies
- You have a successful track record with ROAS strategies on mobile games and/ or appsYou’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
- You’re well-versed with experimentation methodologies and processes
- You have experience with influencer marketing and ASO
- You’re a hacker: you’ve already tried innovative organic/ viral tacticsYou speak and write English fluentlyYou wish to work in an environment that values candor, freedom, and responsibility
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