UX Creative Writer - Payment
GoTo Group
Job Summary
As a UX Creative Writer at GoPay, you will be responsible for shaping user experiences through words, bringing personality to in-app copies, push notifications, and marketing visuals. You will collaborate with product marketing managers and graphic designers to transform complex ideas into simple, human messages. Your duties will include executing copy across multiple channels while maintaining tone consistency, developing engaging messaging for push notifications, inbox messages, and newsletters to drive user engagement, and writing compelling marketing copy for key visuals and campaign assets that resonate with a diverse audience. You will also ensure messaging aligns with product value propositions and that copy and visual elements are seamlessly integrated.
Must Have
- 2+ years experience in copywriting, UX writing, or content strategy
- Excellent command of written and spoken Indonesian and English
- Portfolio demonstrating ability to write clear, concise, and engaging content
- Culturally aware and trend-savvy
- Strong collaboration skills and experience working with cross-functional teams
Job Description
About the Role
As a UX Creative Writer at GoPay, you’ll play a crucial role in shaping how users experience our product through words. Your work will breathe life and personality into our in-app copies, push notifications, and marketing visuals. You’ll collaborate closely with product marketing managers and graphic designers to turn complex ideas into simple, human messages. If that sounds like something you’re excited for, then this role is for you!
What you will do
- Execute copy across multiple channels and formats while maintaining consistency in tone and voice.
- Develop engaging and user-friendly messaging for push notifications, inbox messages, and newsletters to drive user engagement.
- Write compelling marketing copy for key visuals and campaign assets that resonate with our diverse audience.
- Collaborate with product marketing managers to ensure the messaging aligns and accurately reflects the product value propositions.
- Ensure that copy and visual elements are seamlessly integrated by partnering closely with graphic designers.
What you will need
- 2+ years experience in copywriting, UX writing, or content strategy preferably in the tech industry.
- Excellent command of written and spoken Indonesian and English.
- Portfolio demonstrating ability to write clear, concise, and engaging content across digital channels.
- Culturally aware and trend-savvy, up to date with internet culture, social media lingo, and the evolving way humans communicate.
- Strong collaboration skills and experience working closely with cross-functional teams.
About the Team
GoPay Creative Team consists of multidisciplinary creatives that always love to explore local values through visual interpretation, and as a part of GoPay Design Team we always strive to create great experiences in order to support Indonesian finance through technology.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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4 Skills Required For This Role
Cross Functional
Talent Acquisition
Creative Writing
Content Strategy