VIP & Institutional Marketing Lead
Job Summary
Job Description
Binance, a leading global blockchain ecosystem and cryptocurrency exchange, is seeking a VIP & Institutional Marketing Lead. This role focuses on elevating brand visibility and engagement within institutional clients and VIP users. Responsibilities include developing and executing high-impact go-to-market strategies for product launches, managing social media growth on X and LinkedIn, overseeing offline event activations, and integrating lifecycle marketing, paid ads, and SEO into the VIP growth strategy. The position also involves creating educational and sales enablement materials and supporting PR efforts.
Must have:
- 8-10 years of marketing experience, focusing on product marketing in traditional finance or crypto.
- Proven track record in developing go-to-market strategies and high-impact campaigns for institutional users.
- Strong understanding of the digital asset space and institutional investor needs.
- Excellent communication and interpersonal skills to manage global teams and senior stakeholders.
- Experience with social media management and community growth.
- Strong data analysis and reporting skills to optimize marketing efforts.
Good to have:
- Deep understanding of market trends and competitive landscape in digital assets.
Perks:
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization with a flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement.
7 skills required
Job Details
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
VIP & Institutional Marketing Lead
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 260 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
The Team
Binance VIP and Institutional offers access to digital asset solutions for VIP clients and institutions. We work closely with a wide range of market participants, including; individual traders, High-frequency trading (HFT) and proprietary trading firms, hedge funds, asset managers and family offices, market makers and brokers, investment banks, corporations, fintech firms, and more. The VIP Marketing Team is responsible for elevating the brand’s visibility and engagement across global markets, by developing strategic marketing campaigns, managing communications, and enhancing user experiences through performance and product marketing initiatives.
Responsibilities
- Lead overall VIP & Institutional marketing planning and execution to solidify Binance’s brand visibility as a leader in digital assets for institutional clients and VIP users.
- Develop and execute high-impact go-to-market (GTM) strategies for product launches targeting institutional clients and VIP users, collaborating with cross-functional teams like Product, Sales, Legal, PR and etc.
- Drive social media growth on X and LinkedIn, managing social strategies, maintaining a refined social calendar, and strengthening VIP community engagement.
- Oversee ideation and planning for offline event activations, supporting the development of product marketing materials, agenda creation, and liaising with key stakeholders for flagship events.
- Integrate lifecycle marketing, paid ads, and SEO strategies into the broader VIP growth strategy to enhance client engagement and drive retention.
- Develop educational material and a library of sales enablement material, support PR strategy and requirements.
Requirements
- 8-10 years of experience in marketing, with a focus on product marketing in either the traditional finance and/or crypto industry.
- Proven track record in developing and executing go-to-market strategies and high-impact marketing campaigns targeting institutional users.
- Strong understanding of the digital asset space, including products and services tailored to institutional investors, with a deep understanding of market trends, competitive landscape, and client needs.
- Excellent communication and interpersonal skills with the ability to work effectively across global teams and manage relationships with senior stakeholders.
- Experience with social media management and growth strategies, with a focus on driving engagement and building a community.
- Strong data analysis and reporting skills, with the ability to leverage insights from campaign performance to optimize marketing efforts and measure ROI.
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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About The Company
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.
Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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