VP, Client Partner

1 Month ago • 10 Years + • $150,000 PA - $180,000 PA

Job Summary

Job Description

As the VP, Client Partner, you will lead mass media and digital media work streams for a high-profile client within an Omnicom integrated contract. This role requires a dynamic leader to drive strategic initiatives, foster collaboration across agencies, and ensure seamless execution of campaigns including paid digital and social programs. You will oversee a dedicated team, manage a significant revenue stream, and serve as a key point of contact for senior client stakeholders. This is an opportunity to shape the digital ecosystem, push innovation, and lead high-impact work at scale. Responsibilities include managing financials, revenue forecasting, pipeline planning, overseeing media efforts, leading integrated partnerships, strategic planning with a social and culture-first POV, analyzing media plans, identifying optimization opportunities, leading content productions, working with marketing science and data teams, ensuring fiscal and operational excellence, owning the business line, integrating digital and social efforts, and aligning marketing efforts with business objectives.
Must have:
  • 10+ years in integrated agency model
  • 3+ years leadership in cross-functional/multi-agency
  • Manage large-scale accounts
  • Strong strategic thinking
  • Lead projects from initiation to delivery
  • Data-driven mindset
  • Excellent communication and negotiation skills
  • Passion for innovation
  • Commitment to building inclusive, diverse teams
Good to have:
  • Experience managing B2B or small business campaigns
Perks:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick/personal days
  • Access to online services for families and new parents
  • Summer Fridays
  • 13 Affinity Groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Job Details

As the VP, Client Partner, you will lead the mass media and digital media work streams for a high-profile client within an Omnicom integrated contract. This role requires a dynamic leader who can drive strategic initiatives, foster collaboration across agencies, and ensure seamless execution of campaigns inclusive of paid digital and social programs. You will oversee a dedicated team, manage a significant revenue stream, and serve as a key point of contact for senior client stakeholders. This is an opportunity to shape the digital ecosystem, push innovation, and lead high-impact work at scale.


You Will:

  • Manage all financials across the full portfolio remit, and ensure accuracy in revenue forecasting and pipeline planning
  • Oversee teams handling all mass media and digital media efforts, ensuring strong leadership and execution
  • Lead the integrated partnership across multiple agencies within the Omnicom integrated model, driving strategic initiatives and fostering collaboration – with an emphasis on digital media
  • Think and lead from social and culture-first POV, while putting the customer at the center of all strategic planning
  • Analyze media plans, identify opportunities for testing and optimization, and push for innovation and ad-tech driven solutions beyond business-as-usual strategies
  • Lead high-profile content productions, driving innovative smart production solutions for scale and efficiency
  • Work closely with marketing science, data metrics, and measurement teams to interpret insights and impact at a leadership level
  • Ensuring fiscal and operational excellence
  • Own the business line, and ensure a seamless integration of digital and social efforts with the broader marketing ecosystem and identify opportunities for organic growth
  • Navigate an embedded, integrated working model, ensuring alignment between paid digital strategies and client communications
  • Collaborate with internal and external stakeholders, including senior executives, to align marketing efforts with business objectives
  • Maintain a strong presence in client discussions, bringing expertise in digital marketing, media strategy, and agency collaboration
  • Champion diversity, equity, and inclusion efforts within the team and across marketing initiatives
  • Inspire the team to perform at a high level, including team building and direct mentorship

You Have:

  • At least 10 years of experience in an integrated agency model, with a strong track record of leading teams and driving business impact
  • A minimum of 3 years in a leadership role within a cross-functional or multi-agency environment
  • Experience managing large-scale accounts, with a deep understanding of fiscal and operational management
  • Strong strategic thinking and the ability to command a room, gaining respect from both internal teams and senior clients
  • Hands-on experience leading projects from initiation to delivery, with a focus on collaboration and execution
  • The ability to navigate fast-paced, high-pressure environments with patience, resilience, and diplomatic acumen
  • A data-driven mindset, with experience engaging in discussions around marketing performance, measurement, and analytics
  • Excellent communication and negotiation skills, particularly when aligning different agency and client partners, and stakeholders
  • A passion for innovation and pushing the boundaries of what’s possible in digital and social media marketing
  • A commitment to building inclusive, diverse teams and ensuring DEI remains a priority in all aspects of the work
  • Preferred, but not required, experience managing B2B or small business campaigns

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick/personal days
  • Access to online services for families and new parents
  • Summer Fridays
  • 13 Affinity Groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

This is a high-impact, high-visibility role with significant opportunities for leadership, strategic influence, and professional growth. If you’re ready to drive the future of digital marketing for one of the world’s most recognized brands, we’d love to hear from you!

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$150,000 - $180,000 USD

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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