Job Description
WHOOP is seeking an accomplished VP, Communications to lead its global communications strategy, encompassing public relations, media engagement, executive communications, policy communications, and internal communications. The role involves shaping and amplifying the WHOOP voice, crafting resonant narratives for media, members, and the global team. This leader will tell the story of WHOOP's evolution at the intersection of AI and healthcare, positioning it as a pioneer in human performance and healthspan. The ideal candidate is a master storyteller capable of shaping public opinion, building member connections, managing crises with poise, and developing integrated communication strategies that enhance brand perception and drive business results. Collaboration with Brand, Marketing, Product, Finance, and People & Culture teams is crucial for consistent and compelling messaging aligned with the company's vision.
Good To Have:
- Experience in healthcare, AI, enterprise, sports, fitness, or public sector
- Comfortable leveraging AI tools for productivity
- Passion for the WHOOP mission and building a generational brand
Must Have:
- 10-15+ years of communications experience
- Deep background in media relations, PR, executive comms
- Proven success managing comms for high-growth brands
- Extensive crisis communications experience
- Track record of securing high-quality earned media
- Excellent writing, editing, and storytelling skills
- Confident cross-functional collaborator
- Global perspective and messaging adaptation
- Passion for data and insights in strategy
- High intensity, high humility approach
At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.
We’re seeking an accomplished and inspiring VP, Communications to lead the WHOOP global communications strategy across public relations, media engagement, executive communications, policy communications, and internal communications.
You will be responsible for shaping and amplifying the WHOOP voice externally and internally - crafting narratives that resonate with the media, our members, and our global team. As WHOOP expands its impact at the intersection of AI and healthcare, this leader will play a pivotal role in telling the story of our evolution - while continuing to position WHOOP as a pioneer in human performance and healthspan.
This role demands a master storyteller - someone who can shape public opinion and discourse, build meaningful bridges to our members, lead through potential crises with poise, and develop integrated communication strategies that strengthen brand perception and drive business results. You’ll collaborate closely with the Brand, Marketing, Product, Finance, and People & Culture teams to ensure that messaging is consistent, compelling, and aligned with our overall vision and mission.
RESPONSIBILITIES:
- Lead the development and execution of the WHOOP global communications strategy, ensuring alignment with brand and business priorities
- Manage all external communications efforts including PR, executive communications, international communications, media engagement, and crisis response
- Serve as a trusted counselor to our CEO and other top executives to shape executive visibility and thought leadership
- Build and nurture media relationships to drive high-impact, earned media coverage across global news outlets and health, trade, science, tech, business, lifestyle, and sports publications
- Oversee crisis communications planning and real-time response with clarity, confidence, and control
- Collaborate closely with marketing and product teams to ensure messaging consistency and brand alignment
- Mentor, grow, and lead a high-performing communications team with creativity, empathy, and strategic direction
- Partner with the People & Culture team to drive internal communications strategies that foster culture, connection, and employee alignment
- Represent WHOOP externally as needed, supporting our presence in events, industry conversations, and media opportunities
- Bring a global lens to all communications - understanding cultural nuance and ensuring resonance in international markets
QUALIFICATIONS:
- 10 - 15+ years of communications experience with a deep background in media relations, PR, executive comms, and internal storytelling
- Proven success managing communications for high-growth brands. We are open to communications professionals from many different spaces - healthcare, AI, enterprise, sports, fitness, and even public sector are all sectors that interest us
- Extensive experience leading crisis communications with sound judgment and effective execution
- Track record of securing high-quality earned media placements that shape enterprise narrative, public opinion, and connect the company to relevant discourse and drive awareness and brand credibility.
- Comfortable leveraging AI tools to boost productivity and quality.
- Excellent writing, editing, and storytelling skills with an editorial mindset
- Confident collaborator with a strong point of view and the ability to work cross-functionally and at all levels of the organization
- Global perspective with experience adapting messaging across diverse audiences and geographies
- Passion for using data and insights to inform communications strategy and measure impact.
- High intensity, high humility - approachable, humble, and inspiring
- Passion for the WHOOP mission and an eagerness to build a generational brand
This role is based in the WHOOP office located in Boston, MA. Remote candidates will not be considered.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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