VP of Go To Market Strategy

2 Months ago • 12 Years +

Job Summary

Job Description

Insider, a B2B SaaS company, seeks a VP of Go To Market Strategy & Market Intelligence to architect global go-to-market strategies and drive revenue growth. Reporting to the CRO, this senior executive role focuses on aligning cross-functional teams, identifying market opportunities, and enabling data-driven decisions. Responsibilities include analyzing funnel performance, building a "GTM engine" for sales and partner teams, driving strategic alignment across marketing, product, and enablement, and optimizing pipeline acceleration initiatives. The role requires an engineering mindset for GTM operations, collaboration with product and AI teams, and regular executive-level presentations.

Must have:

12+ years in go-to-market, growth, or product roles in SaaS
7+ years in martech, ideally scaling or PLG
Deep AI landscape knowledge
Proven success in scalable GTM programs
Track record in increasing win rates and reducing sales cycles
Strong analytical and engineering-minded approach
Exceptional cross-functional leadership
Experience building enablement playbooks
Excellent communication and stakeholder management
Self-starter with bias for execution
Global perspective

Perks:

International, diverse, and inclusive environment
Global network access
Shareowner system
Part of future-shaping industry
Extensive hard and soft skills training
Access to LinkedIn Learning
Opportunity to lead training sessions
Team activities
No dress code

8 skills required

8 skills required for this role

Add these skills to join the top 1% applicants for this job

saas-business-models

team-management

revenue-growth

cross-functional

communication

market-research

agile-development

monday

Job Details

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

The VP of GTM Strategy & Market Intelligence is a senior executive role responsible for architecting Insider’s global go-to-market strategy and driving scalable revenue growth across regions. Reporting directly to the CRO, this role plays a critical part in aligning cross-functional teams around key growth initiatives, unlocking market opportunities, and enabling data-driven decision making at the highest level. With a deep focus on funnel performance, strategic initiatives, and market trends, this leader will shape how Insider brings its innovation to market.

Job Description

Reporting directly to the CRO, Serhat Soyuerel, this role owns Insider’s global Go-to-Market Strategy
Architect and lead global GTM strategies—from awareness to close—to maximize market opportunity
Accountable for revenue delta and pipeline growth, measured through ROI of GTM initiatives, funnel conversion improvements, and win rates
Partner closely with regional revenue teams to analyze funnel performance and implement optimization strategies tailored to audience, segment, and motion
Build a cross-functional “GTM engine” to continuously equip sales, solutions consultants, and partner teams with the insights and tools to win across 26 regional offices
Drive strategic alignment across marketing, product, enablement, and revenue operations—ensuring seamless execution of launch plans, positioning updates, and competitor battle cards
Translate insights into decision-ready assets and impactful GTM narratives that resonate with buyers and influence strategy
Own and optimize pipeline acceleration initiatives; identify systemic blockers, design experiments, and implement solutions at scale
Design and lead strategic “revenue sprints” to respond to market shifts, or key expansion opportunities
Bring engineering mindset to GTM operations: instrument workflows, measure impact, and apply iterative improvements
Collaborate with Product and AI teams to infuse technical innovation into GTM messaging and market education
Regularly present findings, frameworks, and impact metrics to executive C-level leadership; contribute to board-level strategic conversations

Skills & Requirements

12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies
7+ years of experience specifically in the martech industry, ideally in scaling environments or product-led growth models
Deep knowledge of the AI landscape and how it impacts go-to-market motions, pipeline optimization, and product marketing
Demonstrated success in designing and executing scalable GTM programs with measurable impact on pipeline and revenue growth
Proven track record in initiatives that materially increase win rates and reduce sales cycle times
Strong analytical thinking; able to break down complex problems into systems and frameworks (engineering-minded approach)
Exceptional cross-functional leadership—experience aligning sales, marketing, product, and customer success toward common GTM goals
Experienced in building enablement playbooks, launch frameworks, and product education loops that stick
Excellent communication and stakeholder management skills; comfortable presenting to C-level audiences
Self-starter with a bias toward execution, able to operate with minimal guidance and thrive in ambiguity
Global perspective with experience working across regions and functions

Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)

a chance to work in an international, diverse, and inclusive environment,
access and opportunity to gain a limitless network all over the globe,
a chance to become a Shareowner with the "Shareowner System" that we offer to all Insiders who meet certain criteria,
to be part of an industry that’s shaping the future of customer experience
access to many hard and soft skills pieces of training to help you improve and challenge yourself,
access to 16,000+ online courses taught by real-world professionals on the LinkedIn Learning platform to satisfy your hunger for knowledge.
space to share your skills through training sessions and workshops if you wish. Sharing is caring!
the infamous team activities that are bursting with fun,
no Dress Code!

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!