VP of Growth, Performance

1 Month ago โ€ข All levels โ€ข Marketing

Job Summary

Job Description

As VP of Growth - Performance at Immutable, you will develop and implement data-driven growth strategies across multiple channels. Responsibilities include owning CRO, leading experimentation, driving performance marketing (optimizing ad spend, managing creative testing, and implementing attribution modeling), overseeing lifecycle marketing optimization, building measurement frameworks, and partnering with various teams. You'll use data to improve conversion rates, reduce customer acquisition costs, increase customer lifetime value, and align growth initiatives with broader business objectives. The role requires deep expertise in CRO, performance marketing, lifecycle marketing, A/B testing, and attribution modeling, and a proven track record of driving measurable business outcomes.
Must have:
  • Data-driven growth experience (gaming/Web3/tech)
  • Team leadership in Growth
  • CRO, performance marketing, lifecycle marketing expertise
  • Strong analytical & strategic skills
  • Experimentation frameworks, A/B testing, attribution modeling
  • Measurable business outcome track record
  • Exceptional stakeholder management
Perks:
  • Globally competitive salaries & Employee Stock Options
  • Flexible working model (hybrid)
  • $500 WFH allowance, $600/year for internet/phone
  • $1350/year for professional development
  • Free Udemy courses
  • $800/year for health & wellbeing
  • 24/7 access to employee assistance program
  • Discounted ClassPass membership
  • 12 weeks paid parental leave (gender-neutral)
  • Additional leave for miscarriage/IVF
  • 2 extra paid annual leave days & paid birthday

Job Details

About Us ๐Ÿš€

Immutable is a global technology company, powering the leading platform for building games on Ethereum. We are on a mission to build the future of gaming by redefining how games are played and discovered. Founded in 2018, Immutable is one of the fastest Australian companies to hit unicorn status, having raised more than AUD $300M+ and a valuation of AUD $3.5 billion.

Currently, the Immutable Group consists of the Immutable Platform, the leading platform for building games on Ethereum powering successful games like RavenQuest and Immortal Rising 2, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.

Our ambition is to make digital worlds real; we have incredible global growth plans as the fastest growing gaming chain in 2024 with 250+ games signed, more than in all previous years combined. ๐Ÿš€

About The Role ๐Ÿค”:

At Immutable, data is at the core of how we drive growth, optimise performance, and create meaningful player experiences.

As our VP of Growth - Performance, youโ€™ll develop, implement, and optimise data-driven growth strategies across multiple channels, ensuring every decision is backed by insights and experimentation. Your expertise in conversion rate optimisation, performance marketing analytics, and lifecycle marketing will directly impact our business outcomes, helping us scale efficiently while maximising engagement and retention.

You'll Be Empowered To ๐ŸŽฎ:

    • Own the Conversion Rate Optimisation (CRO) function, leading experimentation across key funnels with ambitious targets and a rigorous testing cadence
    • Drive Performance Marketing, optimising ad spend efficiency, reducing customer acquisition costs, managing creative testing, and implementing sophisticated attribution modelling
    • Oversee Lifecycle Marketing Optimisation, using data-driven segmentation strategies to improve engagement metrics and increase customer lifetime value through retention campaigns
    • Build and refine measurement frameworks to track and analyse growth performance, ensuring strategic decisions are based on actionable insights
    • Partner closely with marketing, product, and data teams to align growth initiatives with broader business objectives

We'd Love You To Bring ๐Ÿค:

    • Proven experience in a data-driven growth role, ideally within gaming, Web3, or tech industries
    • Experience in leading teams in Growth
    • Deep expertise in conversion rate optimisation, performance marketing, and lifecycle marketing
    • Strong analytical skills, with the ability to translate complex data into clear insights and strategic actions
    • Experience with experimentation frameworks, A/B testing, and attribution modelling
    • A track record of driving measurable business outcomes through data-led decision-making
    • Exceptional stakeholder management and cross-functional collaboration skills
We are proud of the benefits that we offer for all of our employees globally. Here is a snapshot:

Attracting the best global talent:
๐Ÿ’ธ We commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options. We also support our US Employees with Medical and 401K Insurance
๐Ÿ’ป Our flexible working model blends the best of both worlds: Sydney-based employees enjoy three days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass
๐Ÿ“ฒ We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage.

Levelling up your growth
๐ŸŒฑ We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
๐Ÿ“š Enjoy access to free online courses via Udemy

Helping you thrive
๐Ÿ’†๐Ÿฝโ€โ™€๏ธ Enjoy USD $800 per year to put toward your health and wellbeing
๐Ÿค— Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
๐ŸŽ Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe

Leave when you need it the most:
๐Ÿ‘จโ€๐Ÿ‘งโ€๐Ÿ‘ฆ New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments
๐ŸŽ‚ Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday

Additional Information:

Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.

We are a 2025 Circle Back Initiative Employer โ€“ we commit to responding to every applicant.

*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!

Join us in shaping the future of web3 gaming!

#LI-Remote

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