VP of Growth, Performance
Immutable
Job Summary
As VP of Growth - Performance at Immutable, you will develop and implement data-driven growth strategies across multiple channels. Responsibilities include owning CRO, leading experimentation, driving performance marketing (optimizing ad spend, managing creative testing, and implementing attribution modeling), overseeing lifecycle marketing optimization, building measurement frameworks, and partnering with various teams. You'll use data to improve conversion rates, reduce customer acquisition costs, increase customer lifetime value, and align growth initiatives with broader business objectives. The role requires deep expertise in CRO, performance marketing, lifecycle marketing, A/B testing, and attribution modeling, and a proven track record of driving measurable business outcomes.
Must Have
- Data-driven growth experience (gaming/Web3/tech)
- Team leadership in Growth
- CRO, performance marketing, lifecycle marketing expertise
- Strong analytical & strategic skills
- Experimentation frameworks, A/B testing, attribution modeling
- Measurable business outcome track record
- Exceptional stakeholder management
Perks & Benefits
- Globally competitive salaries & Employee Stock Options
- Flexible working model (hybrid)
- $500 WFH allowance, $600/year for internet/phone
- $1350/year for professional development
- Free Udemy courses
- $800/year for health & wellbeing
- 24/7 access to employee assistance program
- Discounted ClassPass membership
- 12 weeks paid parental leave (gender-neutral)
- Additional leave for miscarriage/IVF
- 2 extra paid annual leave days & paid birthday
Job Description
About Us 🚀
Immutable is a global technology company, powering the leading platform for building games on Ethereum. We are on a mission to build the future of gaming by redefining how games are played and discovered. Founded in 2018, Immutable is one of the fastest Australian companies to hit unicorn status, having raised more than AUD $300M+ and a valuation of AUD $3.5 billion.
Currently, the Immutable Group consists of the Immutable Platform, the leading platform for building games on Ethereum powering successful games like RavenQuest and Immortal Rising 2, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.
Our ambition is to make digital worlds real; we have incredible global growth plans as the fastest growing gaming chain in 2024 with 250+ games signed, more than in all previous years combined. 🚀
About The Role 🤔:
At Immutable, data is at the core of how we drive growth, optimise performance, and create meaningful player experiences.
As our VP of Growth - Performance, you’ll develop, implement, and optimise data-driven growth strategies across multiple channels, ensuring every decision is backed by insights and experimentation. Your expertise in conversion rate optimisation, performance marketing analytics, and lifecycle marketing will directly impact our business outcomes, helping us scale efficiently while maximising engagement and retention.
You'll Be Empowered To 🎮:
- Own the Conversion Rate Optimisation (CRO) function, leading experimentation across key funnels with ambitious targets and a rigorous testing cadence
- Drive Performance Marketing, optimising ad spend efficiency, reducing customer acquisition costs, managing creative testing, and implementing sophisticated attribution modelling
- Oversee Lifecycle Marketing Optimisation, using data-driven segmentation strategies to improve engagement metrics and increase customer lifetime value through retention campaigns
- Build and refine measurement frameworks to track and analyse growth performance, ensuring strategic decisions are based on actionable insights
- Partner closely with marketing, product, and data teams to align growth initiatives with broader business objectives
We'd Love You To Bring 🤝:
- Proven experience in a data-driven growth role, ideally within gaming, Web3, or tech industries
- Experience in leading teams in Growth
- Deep expertise in conversion rate optimisation, performance marketing, and lifecycle marketing
- Strong analytical skills, with the ability to translate complex data into clear insights and strategic actions
- Experience with experimentation frameworks, A/B testing, and attribution modelling
- A track record of driving measurable business outcomes through data-led decision-making
- Exceptional stakeholder management and cross-functional collaboration skills
We are proud of the benefits that we offer for all of our employees globally. Here is a snapshot:
Attracting the best global talent:
💸 We commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options. We also support our US Employees with Medical and 401K Insurance
💻 Our flexible working model blends the best of both worlds: Sydney-based employees enjoy three days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass
📲 We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage.
Levelling up your growth
🌱 We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
📚 Enjoy access to free online courses via Udemy
Helping you thrive
💆🏽♀️ Enjoy USD $800 per year to put toward your health and wellbeing
🤗 Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
🎁 Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe
Leave when you need it the most:
👨👧👦 New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments
🎂 Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday
Additional Information:
Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.
We are a 2025 Circle Back Initiative Employer – we commit to responding to every applicant.
*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!
Join us in shaping the future of web3 gaming!
#LI-Remote
9 Skills Required For This Role
Team Management
Cross Functional
Growth Strategies
Oops
Talent Acquisition
Cross Functional Collaboration
Quality Control
Alphabeta Testing
Ethereum