Web Designer, Enterprise

About the role

Anthropic is seeking a Web Designer specializing in enterprise and B2B marketing experiences to help bring our web initiatives to life through strategic, conversion-focused digital experiences. In this role, you'll design compelling web experiences that effectively communicate Claude's value to enterprise buyers and business decision-makers across various marketing touchpoints.

You'll collaborate with B2B Marketing, Product Marketing, Sales, and the broader Web Design team to translate complex AI capabilities into visually compelling, high-performing web experiences. Your expertise in B2B design patterns, enterprise buyer needs, and conversion optimization will be crucial in creating digital experiences that drive awareness, pipeline, and revenue while maintaining Anthropic's commitment to exceptional craft.

Responsibilities:

• Lead strategic B2B web projects from concept through launch, partnering closely with Product Marketing, Enterprise Marketing, and Sales teams to create experiences that support pipeline generation and enterprise sales motions
• Craft compelling visual design and UX strategies that communicate Claude's technical capabilities and business value to enterprise audiences, translating complex AI concepts into accessible, persuasive narratives that resonate with diverse enterprise stakeholders
• Design intuitive information architecture for multi-layered enterprise content, considering how different buyer personas navigate and consume information throughout lengthy enterprise sales cycles
• Create high-converting enterprise landing pages and campaign experiences that balance storytelling with performance optimization, supporting both inbound demand generation and account-based marketing initiatives targeted specifically at enterprise buyers
• Design scalable page templates and content patterns for enterprise marketing needs, working within the established design system to maintain brand consistency while enabling marketing team velocity
• Design A/B testing and conversion optimization initiatives, using analytics and user research to make data-informed design decisions that improve enterprise prospect engagement and progression through the funnel
• Maintain deep understanding of B2B/SaaS design patterns, enterprise decision-making processes, competitive landscape, and industry best practices to inform strategic design decisions

You may be a good fit if you:

• Have 10+ years of experience in web design with a strong portfolio demonstrating B2B or enterprise-focused marketing websites and conversion-optimized experiences for complex technology products
• Excel at translating technical complexity into clear, persuasive design with proven ability to design for multiple buyer personas and lengthy enterprise sales cycles
• Have deep understanding of enterprise decision-making processes and B2B marketing fundamentals, including how design supports pipeline generation, account-based marketing, and sales enablement
• Bring exceptional visual design and UX skills with expertise in creating information hierarchies for complex content, designing for credibility and trust, and balancing aesthetics with business objectives
• Can independently own major projects and lead cross-functional collaboration with Product Marketing, Enterprise Marketing, Sales, and Content teams, navigating competing priorities and stakeholder feedback with diplomacy and strategic thinking
• Have extensive experience with conversion rate optimization and performance-driven design, using analytics, heatmaps, and user testing to iterate and improve enterprise marketing experiences
• Understand responsive design principles, accessibility standards, and SEO best practices as they relate to enterprise marketing websites
• Take a strategic, business-focused approach to design decisions, balancing creative excellence with practical delivery in a fast-paced, high-growth environment
• Can effectively communicate design rationale and influence stakeholders across all levels including marketing leaders, sales teams, and executive stakeholders, articulating how design choices support business objectives

Strong candidates may also have:

• HTML/CSS skills or front-end development experience
• Background in SaaS, B2B tech or similar industries serving enterprise customers
• Experience with design systems and component libraries
• Familiarity with content management systems and how content strategy influences design
• Track record of measurable impact on conversion rates, pipeline, or other B2B marketing metrics
• Experience with localization and designing for international markets
• Understanding of enterprise sales processes and how web experiences support different sales motions

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.