CoinTracker

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CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. We are a globally distributed team on a mission to enable everyone in the world to use crypto with peace of mind. Join CoinTracker as our first Growth Marketing Lead, owning the channels, analytics, and experimentation that fuel our next stage of growth. You’ll build and optimize a high-velocity growth engine across paid media, affiliates, SEO, and lifecycle — driving measurable acquisition, retention, and revenue impact. This is a high-autonomy, high-impact role at the intersection of product, marketing, and data, partnering with design, product, vendors, and leadership.

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<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Overview</h2><p class="my-4 text-gray-700 leading-relaxed"><a href="https://www.cointracker.io/" target="<em>blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">CoinTracker</a> makes cryptocurrency portfolio tracking and tax compliance simple. CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. We are a globally distributed team on a mission to enable everyone in the world to use crypto with peace of mind. <a href="https://www.notion.so/cointracker/CoinTracker-is-Hiring-7308c712493940a3b6e62257d283dad8" target="</em>blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Learn more</a> about our mission, culture, and hiring process.</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Some things we’re proud of</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">🛠️ Building foundational tools in the cryptocurrency space</li><li class="leading-relaxed">📄 Over 1M tax forms generated</li><li class="leading-relaxed">💲 $250B+ in cryptocurrency is tracked on CoinTracker (~over 5% of the entire crypto market)</li><li class="leading-relaxed">🤝 Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap</li><li class="leading-relaxed">🗺️ Founders: <a href="https://www.linkedin.com/in/jonlerner/" target="<em>blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Jon</a> previously built TextNow (200M downloads), <a href="https://www.linkedin.com/in/clodha/" target="</em>blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Chandan</a> was previously a product manager at Google & Google[x]</li><li class="leading-relaxed">💼 $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, <a href="https://twitter.com/balajis" target="<em>blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Balaji Srinivasan</a>, <a href="https://twitter.com/chughesjohnson" target="</em>blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Claire Hughes Johnson</a>, <a href="https://twitter.com/gokulr" target="<em>blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Gokul Rajaram</a>, <a href="https://twitter.com/serenawilliams" target="</em>blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Serena Williams</a>, <a href="https://twitter.com/zachperret" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Zach Perret</a></li><li class="leading-relaxed">🌴 Awesome <a href="https://www.notion.so/cointracker/Benefits-b5db95c6d3224ab1ae3a384048cbaee3" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">benefits</a></li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Your opportunity</h2><p class="my-4 text-gray-700 leading-relaxed">Join CoinTracker as our first <strong>Growth Marketing Lead</strong>, owning the channels, analytics, and experimentation that fuel our next stage of growth. You’ll build and optimize a high-velocity growth engine across paid media, affiliates, SEO, and lifecycle — driving measurable acquisition, retention, and revenue impact.</p><p class="my-4 text-gray-700 leading-relaxed">This is a high-autonomy, high-impact role at the intersection of product, marketing, and data. You’ll partner with design, product, vendors, and leadership to bring discipline and velocity to growth marketing — perfect for someone who thrives in ambiguity, enjoys testing and learning, and wants to scale a consumer + enterprise crypto business.</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">1-year outcomes</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Scalable, efficient performance marketing program delivering net-new users and enterprise leads at or below target CAC.</li><li class="leading-relaxed">Affiliate program structured with tracking, incentives, and partner content reuse, driving meaningful incremental customers.</li><li class="leading-relaxed">SEO and organic experiments measurably increase traffic to priority surfaces.</li><li class="leading-relaxed">Attribution framework (via Roadway, Segment, Metabase, etc.) implemented and trusted by stakeholders.</li><li class="leading-relaxed">Growth experimentation roadmap validated with at least one new high-ROI channel (e.g., referral, co-marketing, gamification).</li><li class="leading-relaxed">Clear reporting and dashboards (Looker, Notion, Slack updates) enabling ROI visibility and resourcing decisions.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">You will</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Own paid acquisition campaigns (Meta, Google, TikTok, Reddit, LinkedIn) — from strategy to creative testing and optimization.</li><li class="leading-relaxed">Manage and scale CoinTracker’s affiliate program, with structured tracking, incentives, and ROI analysis.</li><li class="leading-relaxed">Partner on SEO improvements and lightweight content/organic experiments.</li><li class="leading-relaxed">Implement and maintain attribution frameworks (pixels, CAPI, Roadway, Segment, SDKs) to measure impact with confidence.</li><li class="leading-relaxed">Build a campaign and experimentation calendar — ensuring high test velocity and tight learning loops.</li><li class="leading-relaxed">Collaborate cross-functionally with design, product, social, finance, and vendors to execute campaigns on time and with impact.</li><li class="leading-relaxed">Provide clear reporting on channel performance, ROI, and recommendations for budget allocation.</li><li class="leading-relaxed">Explore referral, gamification, and viral growth loops to unlock new sources of acquisition and engagement.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Some of the skills that we are excited about</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">8+ years of experience in growth or performance marketing, ideally in B2C fintech, SaaS, or marketplaces (crypto a plus).</li><li class="leading-relaxed">Proven ability to run and optimize multi-channel paid campaigns with measurable ROI.</li><li class="leading-relaxed">Hands-on experience with tracking/attribution tools (pixels, SDKs, CAPI, Segment, Roadway, Looker).</li><li class="leading-relaxed">Affiliate program management and channel optimization experience.</li><li class="leading-relaxed">Familiarity with SEO and lifecycle marketing best practices.</li><li class="leading-relaxed">Strong analytical and testing mindset; comfortable building dashboards and frameworks.</li><li class="leading-relaxed">Ability to thrive in ambiguity — strategic thinker and scrappy executor.</li><li class="leading-relaxed">Curiosity about crypto and fintech trends, with the ability to translate insights into growth strategies.</li></ul>

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<p class="my-4 text-gray-700 leading-relaxed">Moonspin is proud to offer industry-leading Customer Service, Risk/Fraud, and Tech Development services to our international client base. Our expertise lies in delivering world-class multilingual customer support 24/7, maintaining strict Risk/Fraud processes, and developing state of the art technological designs and features. We hire experienced top talented people which enables us to offer exceptional business services while enjoying a “work hard play hard” engaged environment.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Purpose of the Role</h3><p class="my-4 text-gray-700 leading-relaxed">We are seeking a NOC Level 2 Support Engineer to work in our Cape Town office, who can apply their technical skills in a fast-paced and complex environment. 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