Trailmix

Senior Product Manager - Live Ops

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Trailmix is seeking a Senior Product Manager for LiveOps to enhance the in-game experience of their mobile game, Love & Pies. This role involves owning the vision and execution of live features like events, promotions, seasonal content, and experiments. The goal is to deliver personalized and engaging player experiences that drive key metrics such as Daily Active Users (DAU), retention, and monetization, while aligning with business objectives. The position requires a blend of strategic thinking, data analysis, and understanding player needs. Responsibilities include defining and executing LiveOps systems and calendars, leading data-driven experimentation and A/B testing, collaborating with cross-functional teams, acting as a player advocate, driving monetization strategy, monitoring performance, and optimizing LiveOps tooling and processes.

We are the makers of casual mobile hit Love &amp; Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry. ‍We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from. About the Role Trailmix is seeking a Senior Product Manager – LiveOps to level up our team, leading and elevating the in-game experience for our live game Love &amp; Pies. You’ll own the vision and execution for live features—events, promotions, seasonal content, and experiments—from launch through operation, collaborating with design, engineering, analytics, marketing, and player experience teams. Your mission is to deliver personalised, engaging experiences that delight players, drive meaningful metrics (DAU, retention, monetisation), and help the game reach its business goals. This role requires a perfect balance of strategic thinking, data fluency, and player empathy. Responsibilities <ul><li>Define &amp; execute dynamic LiveOps systems and calendar —including events, limited-time offers, seasonal content, ad-experiences, and remote-config updates—to boost DAU, retention, and LTV</li><li>Lead data-driven experimentation, A/B tests, and content feature optimisation, turning core KPIs into actionable improvements</li><li>Collaborate cross-functionally with Game Design, Engineering, Analytics, and Marketing to scope, spec, and launch LiveOps content smoothly</li><li>Act as the player advocate, mining quantitative and qualitative feedback (reviews, surveys, community input), and iterating on event tuning and feature priorities</li><li>Drive monetisation strategy and segmentation approach, conceptualising pricing bundles, special offers, ad placements, and balancing business goals with player delight</li><li>Monitor and report performance, defining success metrics, measuring event outcomes, sharing insights with senior leadership, and constantly optimising plans</li><li>Own LiveOps tooling and campaign processes, ensuring smooth delivery via remote-config, content pipelines, and internal coordination, and leveraging new technologies to improve efficiency and effectiveness of LiveOps</li></ul> Requirements <ul><li>5+ years of product management experience, preferably in mobile free-to-play LiveOps or casual games</li><li>Deep expertise in F2P LiveOps mechanics—events, offers, A/B testing, remote config, experimentation — with measurable success</li><li>Strong analytical skills, including SQL/Excel proficiency and experience defining hypotheses, test plans, and metric tracking</li><li>Excellent cross-functional collaboration and communication skills, with experience working alongside design, engineering, analytics, marketing, and external partners</li><li>Proven ability to prioritise and execute in a fast-paced, iterative environment, balancing player experience and business objectives</li><li>Passion for casual gaming and understanding of market trends in retention, engagement, and monetisation strategies, and ability to deconstruct these strategies for actionable insights</li><li>Leadership mindset—capable of leading cross disciplinary initiatives, driving ownership, and positively influencing cross-team decisions</li><li>Demonstrated ability to understand and empathise with a diverse player base, with experience using insights to inform segmentation strategies and craft personalised, engaging LiveOps experiences that resonate </li></ul> Why Trailmix? As a member of our team, you’ll work in an environment where collaboration and creative energy drive everything we do. We believe that working closely with colleagues from across departments is essential to crafting the best experiences for our players. Our office is a place where ideas come together, and we work side by side to turn them into reality. Our London Studio Location Our hybrid work model combines the flexibility of remote work with the creative energy of being together in person. We work from our Kings Cross studio together three days a week — Monday, Thursday, and Friday, because we believe great games (and great teams) are built through genuine collaboration. These days are focused, energised, and designed for impact: <ul><li>We solve problems faster</li><li>We share ideas in the moment</li><li>We drive decisions that move us forward</li></ul> This rhythm helps us deliver our best work not just for each other, but for our players. It’s how we build momentum, grow together, and stay ahead in a fast-moving industry. Our Benefits <ul><li>Investing in Your Growth: Unleash your potential with our generous development budget. After completing your three-month probation, all team members receive a £1,000 allowance to fuel their professional growth each year.</li><li>Fueling Your Day: Our kitchens are fully stocked with delicious treats and drinks, and we provide breakfast and lunch supplies to keep you energised throughout the day.</li><li>Building Connections: Join us every Friday for a team lunch courtesy of Just Eat - a chance to connect and recharge for the week ahead..</li><li>Planning for Your Future: Take control of your financial future with our contributory pension scheme. Plus, enjoy the added benefit of tax-free contributions.</li><li>Unlocking Ownership: As a valued team member, you'll have the opportunity to own a stake in our success through tax-advantaged stock options.</li><li>Caring for Your Well-being: Your health is our priority. Enjoy peace of mind with our fully comprehensive private medical care, with premiums paid by Trailmix. Plus, access mental health support 24/7 with the Spill Mental Health App.</li><li>Time to Recharge: Our generous holiday allowance allows you to take a well-deserved break. You'll enjoy 28 days of annual leave, including three company holiday days around Christmas. </li><li>Surprise and Delight: Feel appreciated and valued with various company gifts throughout the year.</li><li>Celebrations: Join us for various socials and events throughout the year, from team outings to themed parties.</li><li>Setting You Up for Success: Receive a £250 work-from-home budget to ensure you have the proper home setup to perform at your best.</li></ul> Our Inclusive Culture Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and our priority is fostering an environment where people can flourish. We think it’s vital that players see themselves represented in games, and Love &amp; Pies, we showcase the beautiful diversity of life. Love &amp; Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.

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