The Associate Creative Director (ACD) designs innovative and inspiring identities and campaigns for Apple’s services, products, and events, as well as providing guidance and direction for other creatives. They lead the conceptual development and execution of campaigns aligned with strategic requirements, contributing from initial ideation through final production. The ACD establishes and optimizes foundational identity systems, provides direction to project teams, drives cross-functional collaboration, and conducts regular reviews of creative work. They also collaborate closely with vendors, illustrators, photographers, motion and graphic designers, offering art direction, guidance, and feedback.