Associate Director, Analytics

3 Months ago • 5 Years + • $94,000 PA - $152,375 PA

Job Description

The Associate Director, Analytics is responsible for developing data-driven solutions for clients, focusing on report automation, analysis, and insights to enhance the effectiveness of brand and performance media initiatives. This role involves leading the execution of media performance measurement strategy, developing measurement frameworks, and establishing data-driven processes to inform brand investment and media decisions. The candidate will work with diverse client teams and data partners, ensuring alignment between analytics support and approved measurement frameworks, and preparing executive-level presentations. The position requires a data-driven approach and the ability to manage complexity, and the role involves staying current on industry trends.
Must Have:
  • 5+ years of media analytics experience
  • Bachelor's degree in Statistics, Economics or related quantitative field
  • Excellent analytical and problem-solving skills
  • Excellent data visualization skills
  • Experience communicating complex data insights
  • Experience managing complex clients
Perks:
  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

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Job Description: This role is remote-friendly The Associate Director, Analytics is responsible for developing data-driven solutions for clients, focusing on report automation, analysis, and insights to enhance the effectiveness of brand and performance media initiatives. The Associate Director works together with a broader team to manage data and insight delivery processes, drive innovation, and ensure all around team success. We are looking for someone who is execution focused, able to deliver under time timelines, and manage data challenges in all phases of media performance (both digital and non-digital). Your success requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that uses automation. Responsibilities:
  • Lead execution of overall media performance measurement strategy on behalf of clients, including reporting, measurement, advanced analytics (including operationalized machine learning), insight development, & forecasting
  • Understand core business challenges facing both brand & performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities
  • Establish data-driven processes to inform brand investment, media and budget decisions
  • Work with diverse client teams to develop measurement and testing frameworks for brand performance
  • Implement measurement solutions to understand the success of brand-focused and above-the-line media in-market (locally and nationally) and its incremental effect on business outcomes
  • Work with client service, channel investment and client teams to establish marketing measurement needs and work with data partners to facilitate the best possible measurement solutions across channels.
  • Ensure agreement between daily analytics support and approved measurement frameworks
  • Prepare and deliver executive-level presentations for internal and external audience
  • Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies
  • You will report to Director, Analytics
Qualifications:
  • 5+ years of media analytics experience in a data-driven agency environment
  • Bachelor's degree in Statistics, Economics or related quantitative field, required
  • Excellent analytical and problem-solving skills, coupled with high levels of integrity, and autonomy
  • Excellent data visualization skills
  • Experience communicating complex data challenges and insights to a range of audiences
  • Experience managing a complex client with multiple brands and teams
The annual salary range for this position is $94,000-$152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-Remote #LI-AB2 Location: USA - Remote - Wisconsin Brand: Carat Time Type: Full time Contract Type: Permanent

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